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Working Budget vs. Non-Working Budget: Where Should Marketers Invest?
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Is your marketing budget being split effectively?
In this episode of Demand Decoded, we tackle a widespread challenge in marketing...
Balancing short-term results with long-term growth.
We'll explore how the pressure for quick wins often leads to overspending on 'working' budgets, while neglecting crucial 'non-working' investments that build sustainable success.
Join us live to learn how to optimise your marketing budget for both immediate impact and lasting success.
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