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Why Marketers Have a “Seat at the Table” in the Growth of AI
Manage episode 385064947 series 3527281
Contenido proporcionado por Mary Dooe, Greg Stuart, and Rex Briggs. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Mary Dooe, Greg Stuart, and Rex Briggs o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.
Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.
“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.
For Further Reading:
MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021
MMA Study: https://www.mmaglobal.com/documents/state-ai-marketing
Generative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/
Listen on your favorite podcast app: https://pod.link/1715735755
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