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Is A/B Testing Overhyped? A Conversation with Andrea Warner
Manage episode 152894666 series 1074308
Contenido proporcionado por Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior. But, in the spirit of continually challenging what we do and optimizing the optimization process, we ask the following of testing: is it overhyped? Is it always the best option for businesses looking to improve their websites? Does it slow down innovation? Does it facilitate an online tyranny of the majority? Or, is its place at the heart of conversion optimization fully justified? We spoke to Andrea Warner about why she believes in testing.
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