14: Start With Heart in Content Creation with Mel Daniels

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Shonda Ramsey hosts Mel Daniels, a content marketing strategist and author, to discuss self-publishing and content creation. Mel shares her journey from a creative child to a business coach's encouragement to write her book, "The Power of Content." She emphasizes the importance of authenticity, human connection, and understanding one's strengths in content creation. Mel introduces the "Content Effect Framework" with stages from "Connect" to "Inspire," and the 4P framework for consistency in content creation. She advises aspiring authors to start with their core beliefs and values, and encourages everyone to embrace their uniqueness and tell their stories, regardless of age or circumstances.

Action Items:

You can connect with Mel here:

Instagram: www.instagram.com/meldbusiness
Facebook: www.facebook.com/meldbusiness
Facebook Group: The Content Project http://www.facebook.com/groups/thecontentproject
Website: www.meldbusinessservices.com.au
You can work with Mel here:
Book: The Power of Content http://www.thecontenteffect.com.au/book
Membership: The Content Effect http://www.thecontenteffect.com.au/thecontenteffect
Done with You: The Content Accelerator http://www.thecontenteffect.com.au/the-content-accelerator
Free resources
The Powerful Content Podcast https://www.meldbusinessservices.com.au/podcastUnlock your Content
Creator Archetype
https://bit.ly/3tS6hkZ
The Un-boring Ideal Client Avatar Workbook
http://www.meldbusinessservices.com.au/unboring-ideal-client-avatar
Mel’s Bio:

Mel Daniels is a Content Marketing Strategist, speaker, podcast host and author who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.

Her curiosity has lead her on an interesting life journey from academic achiever to corporate leader, mum extraordinaire and now business owner.

Mel’s purpose is to teach and empower women who want more from their business, on how to use content in a powerful way. She gives them the confidence they need to become more visible, seen as the expert that they are and inspired to take their business to the next level.

When she’s not talking about content and client journeys, you will find Mel cheering on her clients from the sidelines. Her other favourite hangouts are the kitchen and gym. Luckily her love of dead-lifting counteracts the amount of baking she consumes. Kind of.

Mel’s Letter to You:

Dear Indie Author,

It’s never too late to write the book, to tell the story, to do the thing.

Be courageous. We’re all on this earth for a reason so I want to encourage you to be the best you can be and make a difference. And I don’t mean you need to solve climate change or homelessness or conquer space travel. I want you to be courageous enough in your life to say what needs to be said and to do what needs to be done.

And this book that you’ve been dreaming about writing - is what needs to be done.

I procrastinated about writing my book because of the good old imposter syndrome. I’m not smart enough, I’m not well-known enough, I’m not successful enough.

Please don’t let that be you. It’s your time to shine. Now.

I think life is full of signs and prompts for you to ‘do the thing’. In my book I tell the story of how I needed to let my draft gather dust for almost a year due to my personal circumstances. I felt sad that it was sitting there and yet I could do nothing about it.

But over 25 years ago I did a visualisation at a work conference and I saw myself sitting on a balcony watching the sun set