Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods.

Key Takeaways:

(00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire.

(04:53) Luck and timing played a significant role in GOODQUES’ early success.

(07:00) Considering every individual involved in the research process is crucial.

(07:42) The foundation of human-centricity at GOODQUES, from brief to delivery.

(14:30) Crafting questions in colloquial language leads to better responses.

(22:42) Casting moderators who resonate with respondents improves insights.

(26:13) Understanding different disciplines while being an expert in one is key.

(30:00) Saying no to projects that don’t fit maintains focus and quality.

Resources mentioned:

GOODQUES

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