The Data Guru Podcast: Jumpstart Your Cookie-Less Strategy With Contextual Targeting Data Guru By Acxiom podcast

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Contenido proporcionado por Data Guru by Acxiom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Data Guru by Acxiom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

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The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting

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Contenido proporcionado por Data Guru by Acxiom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Data Guru by Acxiom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episodios

#Tech #Data Guru By Acxiom

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The Data Guru Podcast: Jumpstart your Cookie-Less Strategy with Contextual targeting

Data Guru by Acxiom

published hace 4 años

Compartir

MP3•Episodio en casa

Series guardadas ("Feed inactivo" status)

When? This feed was archived on March 02, 2025 20:12 (1M ago). Last successful fetch was on September 26, 2024 19:56 (7M ago)

Why? Feed inactivo status. Nuestros servidores no pudieron recuperar un podcast válido durante un período sostenido.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Contenido proporcionado por Data Guru by Acxiom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Data Guru by Acxiom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual targeting – defining the importance of knowing the customer, utilizing a cookieless solution partnered with first-party data, and reverse engineering to build audiences. Listen now to discover how contextual targeting will be a key player in 2022 campaign strategies.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

… continue reading

50 episodios

#Tech #Data Guru By Acxiom

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How to Drive Significant Results with TV 17:04

hace 1 year17:04

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Listen in to better understand the alphabet soup of TV and how advertisers can make sense of it all. From CTV to SVOD, Nick Carpino explains how cohesive marketing across all media touchpoints combined with measurement illuminates what is working, what is not, and how to drive results. Nick Carpino Sr. Partner Manager Acxiom linkedin.com/in/ncarpino Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Make Connections When Life Is Happening 21:29

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21:29

From college students, new parents, or new movers to new home owners, Acxiom Milestone Audiences help you connect and serve people experiencing major life events. Sr. Product Manager Dina Plath shares all the details that advertisers need to know to plan successful campaigns. Show notes: Check out What’s My Cluster from Acxiom Personicx. Gary Vaynerchuk , CEO and investor talks business and sports. Watch as @antichefjamie (Jamie Tracey) makes Julia Child recipes on Instagram and ANTI-CHEF on YouTube The Big Boo Cast with @boomama205 and @melanieshankle Learn more about Acxiom Audiences . Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Lift Results with Email 23:57

hace 2 years23:57

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People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns. Learn why open rates don’t matter anymore and gain pointers on actually making it into the inbox. LinkedIn: https://www.linkedin.com/in/matthew-wolfrom/ Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Holiday Levers that Impact ROAS 24:10

hace 2 years24:10

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Deidre Drewes of Reprise Commerce joins the Data Guru podcast to break down the steps marketers should take today to ensure a successful 2023 holiday season. From strong, clean CRM data to the right visibility for promotions, the importance of third-party data and Retail Media Networks, Deidre discusses the most important levers to ensure every holiday that exists now is tuned to ROAS and a successful one for your brand. Connect with Deidre on Linkedin Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Data-Driven Across the Globe 28:34

hace 2 years28:34

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28:34

In this episode of the Data Guru podcast recorded exactly to the day of GDPR’s five-year anniversary, data expert Rich Mitchell dives into how scale and privacy drive global data offerings and what it means for marketers. Can geo level data drive the right results? Can smaller data sets fuel effective custom models? Discover how to make first-party data work harder in a brand’s overall marketing strategy. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Data Clean Rooms Are Hot 23:02

hace 2 years23:02

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23:02

Bhavna Godhania joins the Data Guru podcast for a chin wag around one of marketing’s hottest topics: the data clean room. From the three key drivers of data clean rooms – privacy regulation, consumer expectations and cookie deprecation – to working though Walled Garden complexity and enabling unique analysis, the team leaves no stone unturned. Listen in to understand why every modern marketer needs to understand the “crawl, walk, run” approach to this safe and secure data environment. Acxiom Profile: https://www.acxiom.com/people/bhavna-godhania/ LinkedIn Profile: https://www.linkedin.com/in/bhavnagodhania/ Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Connecting When It Counts 16:01

hace 2 years16:01

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16:01

Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play. Or for shorter-term purchases, they can be taking a first step in a potential lifetime of brand loyalty. Bio: Leah Quinn is the Product Manager for Acxiom’s InfoBase List Products. She drives product strategy and direction for the premier customer acquisition product line available to marketers. Leah has been in the data management industry for more than 15 years, previously serving with e-Infodata that later became the Acxiom Risk division. Leah grew and managed client support for Acxiom Risk before moving into product management for List SaaS platforms, building list fulfillment platforms that gave marketers access to InfoBase data and enabled distribution of prospects to the digital ecosystem. Leah graduated with a Bachelor of Science in Marketing from Miami University in Oxford, Ohio. She lives in Round Rock, TX, with her husband and four crazy kids. https://www.linkedin.com/in/leahquinnshapeabetteryou/ Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: 3 Steps to Campaign Success 24:19

hace 2 years24:19

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24:19

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at the right time. Bio: Jeff Patterson is Director of Data Strategy at Acxiom. He brings 25 years of experience in data, analytics, campaign planning, measurement, and technology. He focuses on analytics, modeling, acquisition planning and insights to help brands and agencies create higher performing, best-in-class audience development and new customer acquisition strategies. linkedin.com/in/jeff-patterson-69570a2 Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Let’s Get “Phigital” 21:26

hace 2 years21:26

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21:26

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and the power of the phones we hold in our hands. First, second, and third-party data – everything marketers need to know The Drum's Deep Dive into Data & Privacy, By Brady Gadberry, SVP and head of global data, Acxiom. Data clean rooms: making sense of the hype The Drum. By Tate Olinghouse, Chief Client Officer Acxiom. The Comeback of QR Code Marketing: How to Get It Right Phigital Shopping Experience - Bit2win Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: 2022 Year in Review 21:56

hace 2 years21:56

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21:56

The Data Guru podcast regulars take a look back at the weird, weighty and wonderful hot topics of the year – from the secret sauce of measurement to solutions for a cookieless world and improving CDP performance. We also delve into how to use niche data to build effective audiences and the shifting landscape of privacy legislation. Show Notes: Data Guru Podcast: The Delicate Balance of Privacy and Personalization with Jordan Abbott Acxiom Blog: Analysis Paralysis by Linda Harrison Acxiom Blog: The Modern Marketing Data Stack by Lorel Wilhelm Match Multiplier Acxiom Visitor Insights Acxiom CDP Services Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: CDP, Connecting Data and People 15:30

hace 2 years15:30

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CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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The Delicate Balance of Privacy and Personalization 27:48

hace 3 years27:48

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27:48

Privacy legislation is predicted to have a bigger impact on marketing than the looming deprecation of third-party cookies. Acxiom Chief Privacy Officer Jordan Abbott joins the Data Guru podcast to discuss the current data privacy landscape and where it is likely to head in the future. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Making Retail Media Networks Work for You 12:54

hace 3 years12:54

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Christiane De Carvalho joins the Data Guru podcast to break down what a retail media network is and the important role they will play in a post-cookie world. Learn how testing and audience expansion strategies can fill in the gaps and increase effectiveness of retail media networks. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Making Connections That Matter 27:13

hace 3 years27:13

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Discover ways to find pure gold in your data as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss alternate identifiers and overcoming challenges in response to third-party cookie deprecation. No matter the state of the ecosystem, advertisers must continue match the right product to the right person at the right time. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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Data Guru: Expand your Share of Pantry 19:41

hace 3 years19:41

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19:41

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future. Thanks for listening! Follow us on Twitter , Facebook and Instagram !…

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