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Data Guru: What Blind Dates and Anonymous Audiences Have in Common
Manage episode 324568987 series 3335229
Contenido proporcionado por Data Guru by Acxiom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Data Guru by Acxiom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episodios
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Manage episode 324568987 series 3335229
Contenido proporcionado por Data Guru by Acxiom. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Data Guru by Acxiom o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life by building a snapshot of behaviors and interest that lets advertisers deliver a relevant experience.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 episodios
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Similar a Data Guru by Acxiom
Show notes are at https://stevelitchfield.com/sshow/chat.html
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Three nerds discussing tech, Apple, programming, and loosely related matters.
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…
continue reading
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…
continue reading
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continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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continue reading
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…
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