Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Contenido proporcionado por Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Introduction - Do you settle on what you can do or strive to what you should do?
Manage episode 348796343 series 3247593
Contenido proporcionado por Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When people operate out of their strengths or talents they are energized, successful, fulfilled and happy. However when they are not using their top talents, over time they become stressed, drained, frustrated and eventually burnout. Stress and burnout have disastrous mental and physical health consequences, not only to the individual but also to those around them.
We believe in empowering security leaders to maximize their strengths, equip them with the skills needed for the top security job and inspire them to become the leaders that their organizations and teams require and deserve.
In this episode we are introducing the method of how to get there!
14 episodios
CompartirManage episode 348796343 series 3247593
Contenido proporcionado por Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Yaron Levi & Jeff Snyder, Yaron Levi, and Jeff Snyder o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
When people operate out of their strengths or talents they are energized, successful, fulfilled and happy. However when they are not using their top talents, over time they become stressed, drained, frustrated and eventually burnout. Stress and burnout have disastrous mental and physical health consequences, not only to the individual but also to those around them.
We believe in empowering security leaders to maximize their strengths, equip them with the skills needed for the top security job and inspire them to become the leaders that their organizations and teams require and deserve.
In this episode we are introducing the method of how to get there!
14 episodios
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Cyber Security Leadership
Fear is one of the seven universal emotions experienced by everyone around the world. Fear arises with the threat of harm, either physical, emotional, or psychological, real or imagined. Do we have too much fear in business and in the cyber security practice?
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Cyber Security Leadership
Being authentic means that you act in ways that show your true self and how you feel. Rather than showing people only a particular side of yourself, you express your whole self genuinely. That means to succeed in being authentic, you first have to know who your true self actually is. In this episode we discuss what does it mean to for a leader to be authentic? Can you be authentic and still play the organizational political game? And does authenticity help or hurts a security leader?…
Almost every CISO was asked during the job interview or right when they started, what will you do in your first 90 days? Many CISOs are ready to jump headfirst and tell the organization what needs to be done! Is that wise? Is there a better way? In this episode we are joined by David Lam, the author of the book: "The New IQ: Leading Up, Down, and Across Using Innovative Questions" who shared his advise about how security leaders should ask innovative questions.…
We’ve all been in situations at work where we secretly wish we could tell someone exactly what we think about them, or worse we had to fight an urge to go across the table and smack them over the head. While this type of reaction would have satisfied us in the moment, the long terms affects may be severe. Where impulses are coming from, how do we control them, and why it is almost always better to respond than react.…
An emotionally intelligent individual is both highly conscious of his or her own emotional states as well as others, and is able to identify and manage them. What does it mean to have emotional intelligence in practice? Can it be thought? And why security professionals need it?
The Peter principle states that people in a hierarchy tend to rise to their "level of incompetence". What makes a good leader, what do people expect from their leaders, and what qualities does a security leader need to have?
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Cyber Security Leadership
Setting goals, whether personal or professional, is something that many people struggle with. How do your strengths impact your goals, and why are goals important for a security leader?
What does it feel like when you do something you absolutely love? What if that was your life’s mission? And in the constant rat race we all live in, why should you stop and reflect about what you should do instead of what you can do. In this episode, Jeff is sharing his life changing events that led him to embark on a mission to help others discover their true purpose!…
Do you really know exactly who you are? What are you passionate about? What do you truly value? Are you doing what you can, or are you doing what you should? And what does it have to do with Security Leadership?
With everything going on this year there is a lot of fear and anxiety, and if there is one thing we learned in 2020 is that we all need more empathy. What is Empathy? How do we practice empathy with our team, family, community? Do we do it all the time or only during times of crisis?
The way we motivate people is predominantly using fear! People are doing or not doing something because they are afraid of the consequences. What if, as leaders, we motivate people using courage and positivity instead of fear? How do you positively motivate someone? How, as a leader, do you move from motivating to inspiring?…
The key to success in a CISO role is Relationship Building. This week we discuss the importance of relationships building and why CISOs should aspire to become trusted advisors to the business. To be a successful security leader, you need to be curious about others, you need to care about what they care about, and you need to understand and care about what matters to them!…
Businesses are looking for specific leadership skills from their CISOs. In this episode we are talking about some of the traits that Jeff has identified in his research of thousands C-Level job descriptions, and by interviewing hiring managers.
C
Cyber Security Leadership
When people operate out of their strengths or talents they are energized, successful, fulfilled and happy. However when they are not using their top talents, over time they become stressed, drained, frustrated and eventually burnout. Stress and burnout have disastrous mental and physical health consequences, not only to the individual but also to those around them. We believe in empowering security leaders to maximize their strengths, equip them with the skills needed for the top security job and inspire them to become the leaders that their organizations and teams require and deserve. In this episode we are introducing the method of how to get there!…
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