PodChats for FutureCISO: The business value of DMARC

CXOInsights by CXOCIETY

126 business emails (per person) go out daily or 124.5 billion work emails get sent and received every day. The Email Statistics Report of Radicati Group claims that customers are most likely interested in interacting with a brand from the email notifications they receive from brands instead of using email as an interpersonal communication tool, showing value in emails outside of the usual open and reply rates.

At 62.86%, email remains the preferred communication channel among businesses. According to Statista, people check their work emails 172 minutes a day while Harvard Business Review claims professionals check their emails an average of 15 times a day.

With so much information, undoubtedly, many business-critical and with the proliferation of tools to illegally tap or hack those messages, how are companies such critical assets?

In today’s PodChats for FutureCISO, we are joined by Robert Holmes, group VP of sender security and authentication at Proofpoint to talk about once such approach to protecting such assets.

1. In the context of today’s business environment, what is a DMARC? It sounds very technical. What does it mean for the non-technical expert? Why should they care?

2. In your view, what is the percentage of emails currently using this DMARC protocol?

3. How do we prepare for this evolving digital landscape?

4. When it comes to emails, who is in charge of border controls?

5. Is incorporating DMARC going to be an expansive initiative?

6. With AI a force for good and bad, can we rely on DMARC alone to protect email?

7. What is your message to technology, security and business leaders in 2024?