Building the marketing machine with Act-On’s David Greenberg

Customer Conversations

Contenido proporcionado por Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

4y ago 33:14

MP3•Episodio en casa

David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:

What marketing can do to optimize your sales funnel
Why you need qualitative data from your customer to make improvements in sales, marketing and product
How to manage a co-hort of users to get regular feedback about your product
What you need to do to build a marketing machine that works for your company
How customers want to make purchasing decisions today

Resources

Reaching out to David

Connect with David on LinkedIn

28 episodios

#Tech #Sean Boyce And Stuart Balcombe #Sean Boyce #Stuart Balcombe