211. Relationship Marketing for Retailers

Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten

https://wendybatten.com/podcast-intro/

In This Episode:

Our business growth is dependent on relationships. Customers, team, and others in your community.

Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good fit to build relationships with? Listen in on this episode to expand your network: the perfect collaboration might not be with who you think!

Relationship marketing can be beneficial to you and your community in big ways. In this episode of the Creative Shop Talk Podcast, I’m sharing all about relationship marketing: how and why it works, where to find your collaborators, and ideas on how to build your network. Put on your CEO hat and let’s dive in!

“Your network is your net worth.” - Porter Gale

In this episode, you will learn:

• How building community relationships can enhance your retail business

• The importance of learning what your customers are looking for when planning collaborations

• Who you should be aligning and collaborating with

• Why collaborations work and how to build your network

• The impacts good retail marketing can have on your visibility strategy

This episode is a great companion to the Visibility Series we shared a few months back! You can find the link to those episodes below. So grab a pen and paper and let’s dig in! If you have any a-ha moments, ideas, or experiences to share around this episode, jump into my DMs on Instagram! I would love to hear from you.

Ready to Level Up? Join The Retailer’s Inner Circle.

Here’s everything you need to know about the Retailer’s Inner Circle. You’ll have access to countless Masterclasses including Foot Traffic Made Simple, Shop Standards, Money Matters, and so many others. Plus, you’ll have access to a private Facebook group where members can ask questions or share advice and their experiences of running a retail shop.

Related podcasts we think you’ll like:

Episodes 198-200: Stop Hiding and Be Known: Retailer’s Visibility Series Parts 1-3

Episode 55: Unscalable Conversations: A Free, Simple & Powerful Marketing Tool

About your host, Wendy Batten

In case we haven’t met yet, I’m Wendy, a small business coach and founder of the Retailer’s Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.

Through online classes, business coaching programs, speaking, and a top-ranked podcast, I’ve helped hundreds of retailers around the globe reclaim their dreams and see the success they want from their beautiful shops. My signature private coaching community, The Retailer’s Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.

I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers.

When I’m not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I’d love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/

For more support from Wendy

Retailer’s Inner Circle - Join Wendy inside the best retailer’s community

Free resources for shop owners

Hang out and connect with Wendy on IG

All of Wendy’s programs and services for shop owners can be found HERE.

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