Ep593 - Ellie Lloyd, Executive Creative Director at GLOW Marketing Agency

Creative Principles

Ellie leads the creative team at GLOW, working with high-profile entertainment clients such as Warner Brothers, HBO Max, Paramount+, Showtime, NBA, The Roku Channel, and more. She's also worked as Global Creative Manager at Netflix working on original projects including documentaries, unscripted, comedy, and kids and family content. She created campaigns and helped build audiences for a variety of films and series, lifting social followings across the board. Lloyd’s creative efforts spanned the expansive Netflix library and included work for THE CHILLING ADVENTURES OF SABRINA, DON’T F**K WITH CATS, ROLLING THUNDER REVUE: A BOB DYLAN STORY BY MARTIN SCORSESE, and TALL GIRL. In this interview, we talk about breaking into entertainment marketing, balancing visual and writing skills, adapting to different mediums and channels, pitching and adaptability, and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!