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How to Land A-list clients using cold outreach with Kai Cheng
Manage episode 397273403 series 3536454
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In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months.
Topics discussed:
- How to understand and address client pain points to land clients through outreach
- How to use LinkedIn to uncover client secrets and build lasting rapport
- How Kai landed Bently as a client with an irresistible offer
- Anti Selling and the power of focusing on the client first
- Mastering follow-up without seeming needy
- The power of niching down and mastering your industry
- Building a powerhouse team by combining complementary skill sets
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Want help winning high value clients? Apply to work with our team here: https://social.mattessam.co.uk/ep4-work-with-us
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Connect with Matt Essam
Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
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minutes by clicking this link - https://social.mattessam.co.uk/ep4-pod-kai-cheng
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