))
Episode 7: Tips for using media analytics beyond the AVE to measure success
Manage episode 312779029 series 3246015
Contenido proporcionado por EMG team. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente EMG team o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How do you use your data analytics to measure success?
Johna Burke, Global Managing Director AMEC (Association for the Measurement & Evaluation of Communications), discusses PR analytics and AME’s Say no to AVEs (Advertising Value Equivalent) campaign. Analytics are an essential part of any communications plan, and this episodes explores which metrics you should be looking at and why. After all, “a million impressions doesn’t mean that a million people were impressed”. Listen in for some great insights on how to use your use your data to provide your company with valuable analytics.
19 episodios
Compartir
