002 - Rescuing a Failing Project

Crafting Code Podcast

#Tech #Allan Stewart #Crafting Code

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

hace 4 años 1:12:28

MP3•Episodio en casa

Failing projects are the bane of a software developer. In this episode, we discuss how principles of crafting software can rescue a failing project. Whether the problem is rooted in the code, the team, or the system, we can improve our feedback loops, make small but significant improvements, and focus on finishing instead of starting. Slowly but surely, the project can turn around.

36 episodios

Crafting Code Podcast

002 - Rescuing a Failing Project

Crafting Code Podcast

published hace 4 años

MP3•Episodio en casa

36 episodios

#Tech #Allan Stewart #Crafting Code

Todos los episodios

Crafting Code Podcast

1
036 - Work Is Work 56:13

hace 11 días56:13

56:13

We often hear stories from successful companies shared across the industry, but usually what they did to succeed doesn't work for us. Are there principles that are independent of the organizations that we work at? Coda Hale thinks there are. In this episode we review the article, 'Work is Work' which you can read at https://codahale.com/work-is-work/…

Crafting Code Podcast

1
035 - Asking Questions 1:00:05

hace 25 días1:00:05

1:00:05

Why is asking questions such an important soft skill for software developers? Is a mindset of inquiry a way to learn more and engage in better, open communication? How can we utilize questions during retrospectives and blameless postmortems? Can questions be an important teaching tool? Will you learn more about asking questions by listening to this episode?…

Crafting Code Podcast

1
034 - Context Is King 36:35

hace 6 weeks36:35

36:35

In the physical world we readily intuit how context matters in decision making. For example, a compact car is a perfectly fine vehicle, but may not be suitable for hauling a large load. Context informing software decisions may be even more important, since it isn't as obvious. In this episode, your hosts discuss the need for context and values as we look at 'best' practices, non-functional requirements, and patterns.…

Crafting Code Podcast

1
033 - Impact On Our Careers 1:14:35

hace 8 weeks1:14:35

1:14:35

In episode 29 we discussed ways that a software developer can make an impact in their job. In this episode, we reflect on what things have made the most impact on Dave and Allan as software developers. We share experiences, books, presentations, people, and practices which have made a significant difference in our careers. Our hope is that you'll hear something that helps you in your career.…

Crafting Code Podcast

1
032 - AI 40:56

hace 10 weeks40:56

40:56

AI is a hot topic in tech these days, and usually people are talking about LLMs. Are they really going to be replacing programmers? Or are they just the latest fad in a long line of promises to replace those pesky coders? In this episode, Allan and Dave talk about out experiences with AI code assistants and how tools tend to slowly evolve how we work rather than fundamentally overthrow it.…

Crafting Code Podcast

1
031 - Clean Code 42:50

hace 12 weeks42:50

42:50

The concept of clean code is one that Dave and Allan feel is very important. But sometimes we hear or read of people saying it is unimportant or unnecessary in some cases. In this episode, we explain what we mean by 'clean code' and why we think it really matters. After all, it's exponentially easier to make a mess than it is to keep things clean.…

Crafting Code Podcast

1
030 - Architecture Tools 1:04:22

hace 15 weeks1:04:22

1:04:22

What does a software architect actually do? The answer will vary widely depending on the company you work at. But generally speaking, we've found that there are two main things every architect is expected to do: make decisions and draw diagrams. So in this episode, your hosts discuss tools and strategies they've used to successfully deliver on those two expectations. We value clarity in communication over being overly specific; after all, every diagram is wrong and a 1:1 scale map is pretty useless.…

Crafting Code Podcast

1
029 - Creating Impact 49:23

hace 18 weeks49:23

49:23

How can I make a difference? What should I be doing in my role? These are pretty common questions software developers ask themselves, even after many years of experience. In this episode, we discuss how to make a difference (and some of the struggles we encounter) at various sizes of business. We also talk a little bit about career paths or specializations. Whether you're in a small team or a large enterprise environment, we hope you'll find something that resonates with you.…

Crafting Code Podcast

1
028 - Technical Health 45:34

hace 22 weeks45:34

45:34

The change of perspective which comes from reframing a problem can often yield fresh insights or improve our outlook. Discussing the state of a technical system in terms of health may be preferable to the oft-used debt metaphor. In this episode, your hosts discuss how this shift in thinking can help us deal with our software issues, and then we share some ideas which have helped us communicate and manage technical health.…

Crafting Code Podcast

1
027 - 10x Systems 58:51

hace 26 weeks58:51

58:51

Is the mythical 10x developer real? We think so... at least inasmuch as some people regularly improve the systems they work in until they (and often their team) are far more productive. We've definitely experienced 10x systems. So join Allan and Dave in the search for this cryptid through the economic principles and interconnected practices it calls home.…

Crafting Code Podcast

1
026 - Constraints 1:09:47

hace 31 weeks1:09:47

1:09:47

Constraints make great engineering. They aren't always a bad thing, and understanding them can help you make better coding decisions. In this episode, Dave and Allan discuss many different common constraints. Some are more obvious like technology, time, and budget. Others are easily missed but still useful: people, org charts, and culture.…

Crafting Code Podcast

1
025 - Code Rot 40:16

hace 35 weeks40:16

40:16

Bits do not rot when left alone, but the world around the code changes. Over time, although the code itself has not changed, the value provided by it will effectively rot away. In this episode, your hosts talk explore this topic; from video games and antiquated coding paradigms to the Red Queen hypothesis and software gardening.…

Crafting Code Podcast

1
024 - Rewarding Bad Behavior 47:32

hace 39 weeks47:32

47:32

Are we unintentionally doing things which reward bad behavior? Sometimes company policies incentivize people to do the wrong thing, like coming to work sick because they've run out of sick days. Although we rarely have control over company policies, we can look for ways that our teams reward bad behaviors. In this episode, Dave and Allan share some examples of bad behaviors we've seen, in the hope that we can influence our teams, managers, and companies to think about what we incentivize and how we might act differently.…

Crafting Code Podcast

1
023 - Technical Debt 29:13

hace 43 weeks29:13

29:13

Technical debt is a metaphor which is thrown around a lot, but what is is really? In this episode, Dave and Allan discuss the metaphor and how well it holds up when compared to financial debt. Regardless of the name, we have to spend time and money addressing this unavoidable, perennial problem. So what can we do about it?…

Crafting Code Podcast

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022 - Fending Off Frameworks 52:25

hace 2 years52:25