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The Importance Of The Copy Brief and the Art of Preparation
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Contenido proporcionado por Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ella Hoyos & Minnie McBride, Ella Hoyos, and Minnie McBride o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This episode of Cracking Copy addresses the importance of the brief.
The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are:
The client doing the briefing
A copywriter taking a brief from a client or
If you’re looking to write your own copy, because you will need to undertake the same preparation
Minnie talks to marketing pro, Cindy Herraman-Stowers. Cindy has over two decades of marketing experience from both client and agency side and brings a wealth of experience and really useful tips to the conversation.
If you want to know what makes a good brief and deep dive into the nitty gritty of pre-writing preparation then this episode is for you.
Contact Cindy Herraman-Stowers
Contact Cindy by email here
Resources
Download your useful Brief Checklist here
Download Minnie’s Marketing Plan template here
Contact us
Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.
Twitter @cracking_copy
Facebook @crackingcopy
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You can also find us at:
Instagram:
Ella Hoyos - @flurrymarketing
Minnie McBride - @minnie__writes
LinkedIn:
Ella Hoyos - https://www.linkedin.com/in/ellahoyos
Minnie McBride - https://www.linkedin.com/in/minniemcbride
Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.
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