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Episode 9: William Lesher shares how making ice cream and investing in a value-added business drives growth for the next generation
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“To me, value-added is one of the few areas of growth.” “Ice cream is a fun thing.” If you want your kids to dig in, you have to allow them to run.” In this episode of Cow-Side Conversations (and to cap off National Ice Cream Month this July), William Lesher of Way-Har Farms in Berks County, Pennsylvania shares these thoughts and more about his family’s dairy operation and retail store – which started out as a small jug store in 1970 and now sells ice cream, bottled milk, baked goods and more. He opens up about an evolving marketplace with new customers and demographics, advice for getting started in the value-added business, and how to begin the transition process when your kids want to be involved in the business.
50 episodios
Manage episode 372213072 series 2872102
Did you like this episode? Send us a text message and share your thoughts!
“To me, value-added is one of the few areas of growth.” “Ice cream is a fun thing.” If you want your kids to dig in, you have to allow them to run.” In this episode of Cow-Side Conversations (and to cap off National Ice Cream Month this July), William Lesher of Way-Har Farms in Berks County, Pennsylvania shares these thoughts and more about his family’s dairy operation and retail store – which started out as a small jug store in 1970 and now sells ice cream, bottled milk, baked goods and more. He opens up about an evolving marketplace with new customers and demographics, advice for getting started in the value-added business, and how to begin the transition process when your kids want to be involved in the business.
50 episodios
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