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The Proclaimers [11-3-19]
Manage episode 344054118 series 3134715
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Even though pictures pack a powerful punch…in the PR business they talk about "optics"…words can be equally powerful. While there are moments when you don't need to say anything because the picture; the visual speaks for itself; words also are heavy with meaning. We have all experienced the power of a positive word spoken to us at the right time. We have also experienced the power of a negative word spoken to us at a time when we were most vulnerable.
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