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Is Your Law Firm Prepared for a PR Crisis? with John P. David
Manage episode 444117014 series 2977729
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In this episode, John P. David, president of the David PR Group, discusses how law firms can prepare for and manage public relations crises. He outlines the importance of having a media policy, preparing for predictable and unexpected crises, and ensuring a single, clear point of communication during such events.
John also emphasizes the role of PR professionals in handling crises effectively, by understanding media dynamics and delivering consistent messaging. The conversation provides vital insights into crisis management planning for law firms, including addressing regulatory challenges and the significance of updating privacy policies. Finally, the discussion touches on the importance of hiring experts for crisis situations and includes a book recommendation for personal reading enjoyment.
John gives listeners actionable tips on:
- 00:00 Intro
- 00:39 The Importance of PR for Law Firms
- 01:14 Handling a PR Crisis: Initial Steps
- 03:20 Predictable vs. Unpredictable Crises
- 04:03 Creating a Media Policy
- 12:26 Regulatory and Ethical Considerations for Law Firms
- 13:24 Unexpected Crises and Communication Strategies
- 21:32 The Role of a PR Expert in Crisis Management
- 26:41 Book Recommendations and Final Thoughts
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