S2E2 Rachel Scofield- Pickerington Online Cosmos & Commerce podcast

1M ago 43:42

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Episode Highlights

Rachel Schofield shares the inspiration behind starting Pickerington Online, stemming from her journalism background and a desire to provide accurate local news
The online magazine began during COVID, with a print version added later to cater to readers who prefer physical copies.
Pickerington Online generates revenue primarily through advertising, with rates ranging from $50 to $500.

Key Insights

The lack of communications officers in local government bodies poses a challenge for gathering information.
Collaborations with the Pickerington Violet Township Historical Society have led to popular projects, including a 1970s Pickerington slideshow.
The magazine has helped promote local fundraisers and community events, contributing to their success.

Community Impact

Pickerington Online organizes an annual Earth Day cleanup event, which has grown from 20 volunteers to 150 in recent years.
The magazine's coverage of the new canopy tour at Black Lick Woods garnered unexpected attention and became their most popular story.
Rachel's intern program provides valuable experience for students and supports various community events.

Business Advice

Rachel advises aspiring local news entrepreneurs to build a community of supporters before investing too much time and effort.
She emphasizes the importance of organization, goal-setting, and breaking tasks into manageable steps.

Personal Insights

Rachel's aunt serves as her "number one reader" and unofficial editor, helping to keep her motivated and on track.
She expresses a desire to improve her public speaking skills, as she finds writing easier for precise communication.

Future Plans

Rachel hopes to expand Pickerington Online's coverage and potentially establish a physical location that could also serve as an art gallery.
She aims to create a chamber internship program, connecting students with local businesses for real-world experience.

https://cosmosandcommerce.com
https://www.facebook.com/cosmosandcommercepodcast

26 episodios