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It’s Time to Diversify Your Healthcare Marketing Mix
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In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.
Episode highlights:
- [05:00] The Evolution of Healthcare Marketing
- [7:40] Why Invest in Podcasting?
- [14:00] Approach to Partnering with the Medical Community
- [18:00] Key Ingredients for a Successful Podcast
- [20:10] Measuring Success and Expanding Marketing Channels
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts Link: https://apple.co/49oTWsv
Spotify Link: https://spoti.fi/49E3wY2
Google Podcasts: https://bit.ly/48pMR9J
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
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