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Episode 17 | CX Leaders: How to Help Sales Close Larger Deals?
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Neelam Sandhu, Former Chief Elite Customer Officer, Chief Marketing Officer, & SVP Sustainability, shares insights on transforming sales strategies to focus on customer success. She discusses aligning sales with customer-centric approaches, the impact of technology on relationships, and key strategies for long-term engagement. Prioritizing customer success fosters sustainable growth.
“The most important thing for successful leaders is to build a team with a customer-obsessed culture. A team that collaborates effectively with others focuses on driving business success, and possesses strong technical expertise.” - Neelam Sandhu
Neelam Sandhu’s insights highlight the importance of investing in customer success to drive revenue and loyalty, integrating customer support with success strategies to enhance engagement and stickiness, and prioritizing customer-centricity to boost growth and profitability. By focusing on these areas, businesses can create a more cohesive and satisfying customer experience, leading to long-term success and a competitive edge in the market.
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