The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Contenido proporcionado por Alex Vorobieff. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alex Vorobieff o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Similar a Confident ROi with Alex Vorobieff
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
The Power of Questions in Business – The Low Cost High Return Business Tool Everyone Can Use & How They Help us Think with Guest Brian Fretwell
Manage episode 225583046 series 2402571
Contenido proporcionado por Alex Vorobieff. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alex Vorobieff o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How do you get a 65-year old trucker with two months left before retirement and no desire to change perspectives on his job to look at his job differently? Our guest did. With the secret power we all posses but rarely use well.
This week’s Confident ROi with Alex Vorobieff TEDx speaker, author and consultant Brian Fretwell discusses the power of questions in the business setting.
They delve into why asking questions is so important, particularly with respect to building agency, purpose and a sense of belonging with in an organization.
Brian reveals the background behind his viral TEDx talk through the story of his teaching days, when one of his students saw no future except drug addiction and how a question changed everything.
We also look at how deep and indirect questions can help individuals to re-focus their locus of control from external (blaming and focusing on others) to internal (focusing on improving themselves). And we hear the rest of the story of the 65-year old truck driver with only 2 months left until retirement.
Brian’s website - https://brianfretwell.com/
Brian on LinkedIn - https://www.linkedin.com/in/bfretwell/
Topics Discussed:
Background behind Brian’s viral TED talk – 1:11
How questions helped changed the destiny of a 15-year-old drug addict – 10:06
The power of the question and how it affects the brain (instinctive elaboration) – 12:15
Why it is important not to remove emotion when answering questions – 14:51
How questions help to develop agency and belonging in an organization – 18:30
How a truck driver moved from an external to an internal locus of control – 20:46
What is locus of control? – 29:46
What is the first job of the brain? – 32:30
How Neuroscience is just “fancy words” describing our everyday life experiences – 36:27
How mindfulness exercises can reduce the size of your Amygdala – 38:28
Brian’s recommended neuroscience resources for further reading - 42:16
How to get in touch with Brian – 45:13
58 episodios
CompartirManage episode 225583046 series 2402571
Contenido proporcionado por Alex Vorobieff. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alex Vorobieff o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
How do you get a 65-year old trucker with two months left before retirement and no desire to change perspectives on his job to look at his job differently? Our guest did. With the secret power we all posses but rarely use well.
This week’s Confident ROi with Alex Vorobieff TEDx speaker, author and consultant Brian Fretwell discusses the power of questions in the business setting.
They delve into why asking questions is so important, particularly with respect to building agency, purpose and a sense of belonging with in an organization.
Brian reveals the background behind his viral TEDx talk through the story of his teaching days, when one of his students saw no future except drug addiction and how a question changed everything.
We also look at how deep and indirect questions can help individuals to re-focus their locus of control from external (blaming and focusing on others) to internal (focusing on improving themselves). And we hear the rest of the story of the 65-year old truck driver with only 2 months left until retirement.
Brian’s website - https://brianfretwell.com/
Brian on LinkedIn - https://www.linkedin.com/in/bfretwell/
Topics Discussed:
Background behind Brian’s viral TED talk – 1:11
How questions helped changed the destiny of a 15-year-old drug addict – 10:06
The power of the question and how it affects the brain (instinctive elaboration) – 12:15
Why it is important not to remove emotion when answering questions – 14:51
How questions help to develop agency and belonging in an organization – 18:30
How a truck driver moved from an external to an internal locus of control – 20:46
What is locus of control? – 29:46
What is the first job of the brain? – 32:30
How Neuroscience is just “fancy words” describing our everyday life experiences – 36:27
How mindfulness exercises can reduce the size of your Amygdala – 38:28
Brian’s recommended neuroscience resources for further reading - 42:16
How to get in touch with Brian – 45:13
58 episodios
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In the finale to the first season of the Confident ROi podcast, Alex Vorobieff reveals the details of his business acquisition, how he arrived at the decision to buy a business, and what his goals are. He discloses the business systems he is going to be implementing and how a personality test nudged him in the direction of an acquisition. Finally, host Paul Roberts recounts the issues he faced as a business owner, and why he could never quite manage to scale. Topics Discussed: Intro – 0:01 How did Alex gravitate toward buying a business? – 2:00 How different personalities are suited to different roles – 5:30 Why implementing replicable processes is the key to business growth – 9:20 What is the nature of Alex’s newly-acquired business? – 15:11 What are Alex’s ambitions for his company? – 19:35 How Alex’s background in similar businesses has been beneficial – 24:30 How crucial is it to have the ability to perform every function within a business? – 25:55 Why constant and effective communication is so important in a business setting – 29:30 Which business management tools will Alex be implementing over the next couple of months? – 34:35 What is a noble sales purpose? How can it help to drive employees forward? – 38:45 Final thoughts on season one of the Confident ROi podcast – 42:50…
George Niemann of Vision Pursue hands over the step-by-step manual for rewiring our brains for success. He discusses why that rewiring has to start with you, the individual and walks us the the “3 Ms” that alter our patterns of thinking. Finally, he emphasizes the importance of emotional regulation and reveals how to separate our thought processes from our feelings. George’s Company - https://www.visionpursue.com/ George’s Email – George@visionpursue.com Topics Discussed: Intro – 0:01 George’s journey into neuroscience – 1:50 What shocked coaches of both women’s and men’s Final Four teams during George’s presentations to them? – 5:05 What is the “power of pressure”? Why does it force people to cheat and cut corners? – 7:50 What coping mechanisms are employees using in response to modern-day pressures? What happens in the brain and consequently the body? – 11:05 Who needs to improve at emotional regulation? Employees or their bosses? – 17:40 Why it’s important to recognize and label our emotional reactions to specific stimuli – 20:40 What are the “3 Ms”? How are they affecting workplace acceptance of neuroscience and improved emotional intelligence? – 24:00 How altering mindset and thought processes always start with you, the individual – 26:40 How mindset and mindfulness are altering performance levels – 32:15 How asking a different style of question can completely change a mindset – 36:50 How reframing striking out is helping young baseball players – 40:45 Why regulating your emotions is so important – 46:30 George’s contact details – 49:40…
1 Why The Marines Realized That Listening, Not Shouting, Is The Key to Great Leadership with Retired Sergeant Major Max Garcia 36:44
Retired Sergeant Major Max Garcia of the Marine Corps, sits down with host Alex Vorobieff to discuss what he learned about leadership in the US Marines and how he’s applying it with civilian clients overcome obstacles. He covers topics such as limiting self-beliefs, why there’s no such thing as “try” and why listening is the most important skill of leadership. Max’s website - https://www.lifecoach8.net/ Max’s Instagram - https://www.instagram.com/life_coach_8/ Topics Discussed: Intro – 0:01 Max’s experiences within the Marine Corps and it’s culture – 1:15 How has the Marines’ culture developed – 3:45 How effective is mentorship in the Marines? – 5:45 The story of one Marine saved by effective mentorship – 8:40 Why leaders within the Marines are focusing much more of soft skills – 10:30 Why it’s crucial to write your goals down on paper – 14:20 Why are we predisposed to be negative? – 19:10 What kind of work does Max now do with civilian clients? – 20:35 Max’s story of intervention with a Marine that was struggling with alcoholism – 23:45 Why listening is the key to good leadership – 27:00 How our parents hugely influence our subconscious programming – 29:20 Why how we talk about ourselves defines our actions – 32:15 Max’s contact details – 34:50…
1 Does Business Coaching Work? What the Research Says with Guests Bill Eckstrom and Sarah Wirth. Ep 54 47:21
Summary Authors of “The Coaching Effect” Bill Eckstrom and Sarah Wirth gathered data on effectiveness of coaching. They discuss why all great coaches create discomfort, and why all coaches should be looking to increase the “discretionary effort” of their teams. They also reveal why it’s better to have no coach than a bad coach, and share the 4 key ingredients of a successful coaching framework. Bill and Sarah’s book – The Coaching Effect Bill and Sarah’s Company - https://www.ecsellinstitute.com/ Topics Discussed: Introduction – 0:01 What was the Aha Moment for Bill and Sarah when writing their book? – 1:30 How did the data lead them to that realization? – 3:45 How Bill experienced great coaching first hand – 5:13 Do companies measure how effective their coaches are? – 7:38 How good coaching is measurable in cold hard cash – 11:45 Can bad coaches inhibit performance? When is it better to have no coach at all? – 12:29 Why is it important that coaches spend time on self-reflection? – 14:30 What is “discretionary effort”? How does a coach increase it? – 15:50 What does an effective one-on-one meeting look like? Why it’s important to get them right – 22:25 Why creating discomfort helps employees to evolve and grow – 27:55 What is the performance equation? What makes great coaching? – 33:55 The difference good coaching makes demonstrated in numbers – 36:20 How coaching can be measured using the services provided by the EcSell Institute – 39:35 Why good coaching shouldn’t be limited to just sales – 43:30 Bill and Sarah’s contact details – 44:50…
1 Why Most Corporate Training Programs Fail to Deliver ROI: Training Expert Juliana Stancampiano Reveals All. Episode #53 48:06
Author of “Radical Outcomes” and Oxygen CEO Juliana Stancampiano breaks down why corporate training fails to deliver an ROI and how to get the desired results. She explains the essential first step in developing a high ROI training program. And she reveals how “divine discontent” can lead to the creation of more effective training focused on desired outcomes, instead of compliance. Juliana’s book – Radical Outcomes Oxygen’s website - https://www.oxygenexp.com/ Topics Discussed: Introduction – 0:01 What drew Juliana to write a book on measuring the impact of training? – 2:21 Why is there such a disconnect between corporate training and desired business outcomes? – 6:45 How can training evolve from just throwing information at a trainee, to developing a deep understanding of the subject matter? – 10:05 How does a company ensure it’s receiving training that is matched to its business needs? – 14:20 How training has adapted to reflect our shortened attention spans – 18:15 How can trainers justify themselves when providing content that is becoming increasingly concise? – 20:22 At what point to large companies tend to look at completely overhauling their training? Is it at when it becomes a crisis point? – 23:00 What Juliana has observed from the process of redesigning training of several Fortune 500 companies – 25:10 What is “divine discontent”? How can it cause friction between employee teams? – 27:30 Why employee buy-in to training dramatically increases when they feel they are being listened to – 31:27 Why it’s time to take the “divisions” structure out of business – 37:30 Are so-called “unicorn” startups better at breaking down the divisional silos? – 40:45…
1 Explode Your Conversion Rates Using Automated CRM Software. With Guest Jeremiah Sarkett of Keap (Infusionsoft). Episode #52 43:08
What are the costs for setting up a CRM system? How long does it take for a CRM to start producing an ROI? After helping more than 3,000 small businesses automate and grow using CRM Software, Jeremiah Sarkett, Partner Manager at Keap (formerly Infusionsoft), shares what he learned. Jeremiah’s LinkedIn - https://www.linkedin.com/in/jeremiahsharkmsm/ Jeremiah’s Email - jeremiah.sarkett@keap.com Topics Discussed: Introduction – 0:01 How does CRM software help businesses? – 1:32 How Infusionsoft is helping farmers in Vietnam – 4:46 Once a lead comes into a company, how does a CRM help to improve conversions? – 7:21 How you can use CRM systems such as Keap to develop “if/then” automation flows for your email lists – 8:51 Alex’s personal experience with Infusionsoft, both through a mutual friend’s physiotherapy stores and his own business – 11:26 Infusionsoft’s story and the reasons behind the rebrand – 15:31 Why Infusionsoft is now called Keap – 20:02 Why Keap should reduce the initial time investment traditionally associated with CRM applications – 21:26 How long does it take for a business to get a CRM system truly “dialed in”? – 25:51 How much time should a business owner invest into CRM activities on a daily basis? – 27:25 How can you get started with either Infusionsoft or Keap? How much does it cost? – 31:41 Why CRM systems aren’t limited to automating sales – 38:11 Where can people go to learn more about Keap (including Jeremiah’s contact details) – 41:22…
1 Thinking of Investing in The Cannabis Industry? Listen To This First! Industry Expert Brandon Burkhart. With Alex Vorobieff - Episode #51 50:36
Industry expert and CEO of state of the art Nevada Cannabis cultivation project, Brandon Burkhart talks to Confident ROi about the evolution of the industry and what he learned along the way. He reveals the mistakes that new investors are making and shares how he is future-proofing his Cannabis business against the inevitable price drops by using Six Sigma and Kaizen principles. Clover Creek Cultivation’s website - https://www.clovercreekcultivation.com/ Brandon’s LinkedIn - https://www.linkedin.com/in/hydroponicsinc/ Topics Discussed: Introduction – 0:01 Brandon’s background in the cultivation industry – 1:17 How starting a hydroponic store at 23 taught Brandon the value of “buying right” – 5:07 How taking trips to China to meet his suppliers face to face gave Brandon the edge over his competitors – 6:34 Brandon’s stories from his travels – 9:09 How Brandon got complacent and lost over $100,000 on a deal that went south – 10:51 How he eradicated mistakes and ensured no future bad deals – 12:27 How Brandon spotted a gap in the lighting market, and as a result set up a whole new venture – 14:35 How making sure every employee was a cannabis cultivator helped everyone to align with company values and connect with customers – 23:27 With the current investment rush into the cannabis industry, what mistakes are the big corporations making? – 25:57 Why Brandon is making a shift towards using greenhouses and the sun to grow his plants, rather than using huge warehouses with artificial lights – 29:47 How the increase in competition is driving down prices, and why growers need to learn from the principles used in large scale agriculture in order to stay competitive – 31:42 What are some of the largest costs that go into growing cannabis? – 35:06 What is the Clover Creek Cultivation? How did it come into being? – 38:12 How face to face relationship building with the local city council helped Brandon eliminate any issues with the general public after license approval – 42:49 Why Brandon feels mistakes are a crucial part of becoming successful in business – 45:50 Brandon’s contact details and his belief in Instagram marketing – 47:58…
1 What Mistakes do Untrained Sales People Make Repeatedly? Guest Tommy Ady Shares Insight from the Auto Industry. Episode #50 40:14
Sales trainer Tommy Ady shares why sales training is one of the key ingredients to a successful auto dealership. He also reveals the common mistakes made by untrained employees and why effective Customer Relationship Management (CRM) systems are essential for growing sales. Finally, he shares the surprising data about how many interactions with a prospective customer it takes before they’ll buy a product. Tommy’s website - https://tommyady.com/ Topics Discussed: Introduction – 0:01 Tommy’s industry background – 1:11 How does Tommy help powersports dealerships? – 5:00 How to lower a customer’s guard when making the first sales approach – 6:25 Why making sales is all about making a connection – 7:55 What happens during the initial process of buying and setting up a dealership? – 11:15 What does Tommy’s sales training involve? – 13:35 Why it’s imperative that sales staff go out and grab their customers, rather than wait for them to show up - 19:00 How do dealerships in remote locations reach out and connect with potential customers? – 21:30 How many times does a salesperson need to speak to a lead before they convert into a buying customer? – 28:31 Why dealerships across the country are now investing heavily in CRM systems – 31:50 How a “small and often” time commitment approach to sales training can dramatically improve the sales performance of staff – 34:00 What goes into modern-day powersports dealership sales training? – 35:15 Tommy’s Details – 40:35…
1 What the Heck Is EOS? How to Use it with an Acquisition or Your Own Company with EOS Worldwide Visionary: Mike Paton. Episode# 49 41:49
Mike Paton, was one of the first EOS® Certified Implementors empowering companies gain traction with the Entrepreneurial Operating System (EOS). He is now the Visionary for EOS Worldwide and he shares how EOS works and its benefits. EOS® Worldwide Website-https://www.eosworldwide.com/ Topics Discussed: Introduction–0:01 How to bring in EOS® when you don’t know the company? –1:20 What questions to put on the table before a business acquisition or merger takes place? –4:04 How can a new business owner tell if they have effectively articulated their EOS® core principles and values? –6:08 Why it’s vital for both sides to fully show their cards during a business takeover–8:13 How to practically implement EOS® core values so that they become ingrained in the new culture of a company, not just throw away statements–10:05 Why it’s crucial to do due diligence on the people of a company, not just the numbers–14:38 Why forcing employees to grade each other helps to eradicate dysfunction amongst team members–17:28 What is the EOS® Standard Organizational Chart? What is its true purpose? –22:37 What happens if you create 5 leadership roles and there are 8 people in the room? –25:53 How does EOS® help to identify what employees are great at (and what they’re not ) –28:33 Mike’s personal story of outsourcing what he didn’t like doing, even though he was good at it–31:28 What has Mike learned from over 12 years of implementing EOS®? –33:38 What is Mike’s new role at EOS® Worldwide? –36:33 Mike’s details–39:33…
1 Why Less Is More: How to Strip Out Complexity in The Workplace with Guest Jesse Newton Episode# 48 30:06
Jesse Newton, the CEO of Simplify Work and author of book by the same name, reveals why complexity is restricting business performance. He shares great examples of simplicity transforming the fortunes of companies such as Apple and Allbirds Shoes. Hear how a company suffering from a 2-week global cyber-attack had their most productive period on record without their laptops, email and unnecessary meetings. Jesse’s Company - https://www.simplifywork.com/ Jesse’s Book – Simplify Work: Crushing Complexity to Liberate Innovation, Productivity, and Engagement Topics Discussed: Introduction – 0:01 What led Jesse to write his book – 2:06 Why does work end up becoming so complicated? – 4:29 How the onset of technology has increased the speed at which we complicate work processes – 6:45 Why, in order to reduce complexity, we have to say no to things all the time (Allbirds case study) – 10:15 Why simplifying is not easy and requires a lot of energy to achieve – 15:30 How Steve Jobs uncomplicated Apple and transformed their fortunes as a result – 20:51 How a huge cyber-attack that took a global consumer packaging company offline for two weeks, ended up much more productive and actually increased their sales – 22:30 How to strip out complexity in work in three simple steps – 26:41 Jesse’s details – 28:50…
1 40% of All Companies will Cease to Exist in a Decade. Why Playing it Safe is the Unsafe Choice with Guest Ryan Berman. Ep 47 46:19
Summary: Ryan Berman the creator of Courage Brands and co-founder of i.d.e.a.: a courageous ideas company shares why 40% of all companies will cease to exist in a decade, why businesses are afraid to confront their issues, and finally why it’s crucial for agencies to pick up on what a client hasn’t said in a meeting. He shares a great story on how Domino's Pizza threw out 50 years of tradition and started over when they were struggling, and takes us through his courage equation: Courage = Knowledge + Faith + Action and without all three, you’re headed for trouble. Ryan’s Book – Return On Courage Ryan’s Website - https://www.couragebrands.com/ Topics Discussed: Introduction – 0:01 Ryan’s Story – 1:58 Why Ryan made the difficult decision to make the switch from account management to the creative side – 5:36 How Ryan went from being a creative for one of the top advertising agencies to starting his own agency out on the west coast – 7:36 Why it is crucial for creative businesses to pick up on what the client hasn’t said during meetings – 10:55 What is the business apocalypse? – 14:00 Why do some companies continue to deny that they are in decline? – 15:36 Why businesses need to be courageous enough to adapt and evolve – 18:14 Why 95% of business run away from their problems, and the remaining 5% fight them head on – 21:39 The incredible story of Dominoes turnaround – 23:16 The courage formula: Courage = Knowledge + Faith + Action – 30:00 Ryan’s P.R.I.C.E. model, and how it can help businesses to find their courage – 33:50 How to confront reality in a fear-based work environment – 38:45 Why testing is an important part of being courageous – 43:20 Details on Ryan’s contact info and where to buy his book – 44:30…
1 Captive Insurance – How it Can Reduce Your Insurance Premiums, Increase Your Coverage while Reducing Your Taxes. With Guest Jarid Beck. Host Alex Vorobieff. #46 43:57
The focus of this week’s Confident ROi is on captive insurance with someone who knows the industry inside and out, Jarid Beck of Risk Management Advisors. Jarid elaborates on what a captive is, how it functions in the real world, and why they provide many benefits to business owners. He talks us through the tax advantages of setting up a captive, and reveals how one company has managed to keep their health insurance premiums at the same price as they were 10 years ago by using a captive insurance company. Finally, Jarid warns of the possible tax abuses of captives to watch out for and Alex discloses his real life business experiences in dealing with captives for his clients. Jarid’s website - http://captiveinsurance101.com/ Topics Discussed: What is captive insurance? – 2:26 How do companies use this form of insurance? – 4:21 What are the tax advantages of setting up a captive? – 7:04 What are the different types of captives? – 10:55 How does the captive save businesses millions every year on healthcare costs? – 13:56 How one of Jarid’s clients pays half of what they would pay to an outside insurer and pay the same premiums as they did in 2010 – 18:06 How captives save money on healthcare costs by dealing with hospitals directly – 19:22 How do captives work in relation to workers’ compensation? – 25:31 What is papering? How can captives become versatile? – 30:28 What are the potential issues surrounding captive tax abuses? – 31:38 Why captives are a great wealth building tool for companies – 33:15 Why captive insurance companies make more sense for larger businesses – 35:21 Alex’s real life experiences with captives – 36:39 What is the role of a captive manager? – 39:03 Jarid’s contact details – 40:02 http://captiveinsurance101.com/…
1 Finding Your Purpose in Business - How Personality Tests, Personal Reflection and Storytelling Can Help You Find Your Passion #42 53:15
In the final Confident ROi episode to come from Orange County, Alex Vorobieff sits down with host Paul Roberts to discuss the progress he has made on acquiring a business. In a wide-ranging episode, Alex reveals why doing due diligence on the people of a company is sometimes more important than looking at the financials. He also explains why you must first understand a company’s culture before trying to implement any changes to it. We discuss what personality tests can tell us about ourselves in relation to the business world. Alex discloses how the Strategic Coach program helped to develop his sense of purpose, and he elaborates on why he moved from Orange County to Boise, Idaho. Finally, we look at how playing Gin taught Alex that you should always “pick up a card” because you never know what opportunities await on the other side. Topics Discussed: Acquisition update from Alex – 2:09 How the Strategic Coach program helped Alex realize what he’s good at…and what he’s not – 5:17 Why undertaking due diligence on a company’s employees is just as important as assessing the financials – 13:16 Why you need to first understand a business’ culture before trying to make any changes – 15:00 Harnessing the power of culture - how teams on shoe-string budgets outperformed the well-established and well-funded teams of Formula One – 19:50 Why consulting is no longer a good fit for Alex – 23:24 Why Alex and his family made the move from Orange County up to Boise, Idaho – 28:35 How personality tests can help to find your “true passion” through triangulation – 34:40 How giving yourself space to develop, reflect and tell stories allows you to figure out what you really want to pursue in life – 38:39 How playing Gin demonstrated the benefits of going after opportunities – 46:00…
1 Taking out Your “Head Trash” – Dealing with Crisis & Decision Fatigue with Guest Dr. Roger Hall, Host Alex Vorobieff #45 44:52
How and why many executives get themselves into personal crisis. Dr. Roger Hall of Compass Consultation shares how he helps business leaders take out their “head trash” and get their performance and relationships back on track. In a revealing interview, Dr. Hall shares research how answering emails reduces our IQ more than smoking cannabis. He also advocates the powers of total solitude, explaining that when we are without our phones, the internet or any other human interaction, we can gin great perspective on what’s really important. Finally, we talk about how to eliminate the mundane necessary tasks of the day so that business leaders can get meaningful work completed without exhausting their decision making resources. Roger’s Website - http://www.compassconsultation.com/ Roger’s Email - Hall@compassconsultation.com Topics Discussed: Why Roger often gets called in during a crisis situation – 0:26 What is “Head Trash” and how does it manifest itself? – 3:46 What is decision fatigue? How we all have a daily decision making budget – 5:15 How the great thinkers of this world only have enough brain power to work for a few hours per day – 8:12 How to create time for 2-3 hours of quality work per day – 15:17 How quiet reflection and meditation can free up space on your brain’s computing power – 18:59 How to properly allocate your finite decision making resources (emails vs cannabis case study) – 21:19 Why we are often in denial about the state of our relationships – 23:55 Denial often works in the short-term, but it has serious cumulative long-term effects – 28:34 Why Roger recommends we make time to give ourselves periods of complete solitude – 30:10 Do we have a feeling of “status” when we are busy? – 31:34 How IBM and Google have harness the power of “thinking time” for their employees – 32:50 How to strip out doing tasks you don’t like in favor of working on assignments you are good at – 34:22 How does Roger define a successful life? – 35:56 Why successful people often lead boring lives by building habits – 38:00 Roger’s contact details – 42:31 http://www.compassconsultation.com/…
1 Does Happiness Proceed Success? The Research on a Positive Mindset Changing Your Business & Life with Guest Don Sandel 46:17
Summary: This week’s episode of Confident ROi is focused on happiness with insight provided by Don Sandel, creator of the Positive Performance program. We cover how negativity can spread very quickly amongst groups, and how a common positive mindset between co-workers can dramatically improve business results, including the bottom line. Don reveals how happiness doesn’t just proceed success, it actually creates accomplishment. We take a look at how being in a positive mindset improves cognitive ability, and how to cultivate this frame of mind with techniques such as meditation. Finally, we discuss why modern society (and particularly social media) is detrimental to the brain, and why sleep is so crucial in achieving the ability to think positively. Don’s Company Website - https://www.gopositiv.com/ Don’s email address – Don@gopositiv.com Topics Discussed: How the recent polar vortex tested Don’s positive mindset – 0:43 How can negative and anxious thoughts spread quickly across a group – 3:04 How did Don come to see the benefits of positive thinking? - 5:25 Who pioneered the positive thinking movement? – 7:47 How do you cultivate a positive mindset? – 9:30 Why you always have a choice of how to react to events beyond your control – 11:41 How meditation can steer your brain into a more positive frame of mind – 16:15 How happiness improves cognitive performance – 19:03 How to utilizing gratitude can make the switch to a positive mindset much easier – 20:19 Why happiness proceeds success, not the other way around – 23:14 How to define happiness for yourself – 27:30 How happiness improved Alex’s golf game – 30:19 How negative thoughts affect performance – 33:10 Why is modern society so detrimental to the brain, and therefore positive thinking? – 35:05 How sleep is vital in developing a positive mindset – 36:41 Don’s final thoughts on positive thinking and his contact details – 42:09 SERP Title Tag: Why Happiness Proceeds Success in Business | Confident ROi Meta – Description This week Confident ROi looks at positive thinking and how it can transform business performance with guest…
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Confident ROi with Alex Vorobieff
1 Code of Honor – How Defining Our Purpose in Everyday Actions Leads to Improved Business Performance with Guest Nicole Jansen 39:26
Nicole Jansen shares how she helps her clients to discover their edge by providing us with real-life examples of how business owners evolved from a situation of barely-manageable chaos into organized and efficient proprietors. She reveals that their goals were often obtained by taking a step back, or in some cases, taking time off from the business completely. She also elaborates on the principles behind an effective “code of honor” or what Nicole likes to call “rules of the game” for companies to play by. Finally, Nicole delves into how business owners (including herself) can completely change their mindset using Tony Robbins’ Emotional Triad philosophies. Nicole’s company website – http://www.discovertheedge.com/ Topics Discussed: How Nicole’s company, Discover The Edge, actually works with businesses – 0:08 How owners of multiple franchise businesses transformed their company by discovering their edge – 1:34 How taking a day off work helped one client increase sales by 150% and reduce his work week by over 18 hours less than 30 days later – 5:47 Why not all business owners know where they are heading – 7:02 Why increasing sales is not always a good thing for struggling businesses – 9:36 Why less is often more when it comes to managing a business – 11:51 What is a “Code of Honor”? How do they differ to core values? – 14:30 How to go about changing a business owner’s mindset – 24:11 Why being able to delegate is such a crucial skill – 27:20 How the Tony Robbins’ Triad system helped Nicole make her own mindset shift – 30:47 Nicole’s contact information (including details on her upcoming book launch) – 36:11…
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Confident ROi with Alex Vorobieff
1 How Computer Hardware Industry Is Evolving & How to Make Long Cycle Sales with NGD Systems Scott Shadley 37:30
Scott Shadley, the Vice-President of Marketing at NGD Systems, takes us through the key developments in the computer hardware industry with explosion of data generation, capture and analysis in the last decade. We take a look at why the industry is moving towards diskless storage components, namely Solid State Drives (SSDs), and Scott describes how NGD is speeding up the process of data search and recovery for the biggest tech companies in the world. Scott also gives us an inside look in the marketing and sales process in the IT industry. He explains the need to dive deeper beyond the technical specifications if you want to build lasting client relationships. If you want to learn more about computational storage with Scott - https://silvertonconsulting.com/gbos2/2018/09/25/72-greybeards-talk-computational-storage-with-scott-shadley-vp-marketing-ngd-systems/ Scott’s Twitter Handle - @smshadley Topics Discussed: Introduction to Scott’s career and background – 0:55 The evolution of Solid State Drives (SSDs) – 2:34 The shift away from disk-based storage in response to the data explosion of the last decade - 4:47 What are preprocessing and prescreening? How are they helping improve search engine performance and other picture-based algorithms? – 06:18 How new computational storage process can take over a year to implement for large companies – 13:13 Why is the sales cycle so much longer in the computer hardware industry? – 14:39 How does Scott get in front of new clients in this mature industry? – 17:30 How Scott leverages social media to meet new potential clients – 18:10 How pitching to a room full of travel and leisure journalists forced Scott to learn how to make computer hardware relevant to the average layperson – 21:48 The rise of “influencer marketing” in the IT sector – 26:40 Tools, concepts and books that have helped Scott during his career – 29:42 How Scott had to perform a literal elevator pitch for a client in NYC – 33:12 Scott’s contact details – 35:09…
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Confident ROi with Alex Vorobieff
1 How Algorithms, High Tech, and Agile Marketing Are Shaping Today’s Start-Ups with Venture Capitalist Hunter Hastings. Host Alex Vorobieff 50:20
Venture capitalist and author Hunter Hastings joins Alex Vorobieff to discuss the evolving state of entrepreneurship. Hunter takes us through his “Fixed and Flexible” concept, stressing the need for early-stage companies to be agile enough to react to market data and pivot their offering. Hunter explains why that data is so important (stressing the importance of continuous feedback especially negative), and argues that rich qualitative data is often more valuable than rigorously analyzed quantitative data. We explore whether it is possible that algorithms using artificial intelligence could develop agency and therefore gain the ability to think, feel and measure like a human. Finally, Hunter elaborates on his belief in individualism, and how we can all become self-reliant through entrepreneurship. Hunter’s website - https://hunterhastings.com/ Center For Individualism - https://centerforindividualism.org/ Hunter’s latest book - https://www.amazon.co.uk/Interconnected-Individual-Opportunity-Platforms-Exchanges-ebook/dp/B07DM77NQ1/ref=sr_1_1?ie=UTF8&qid=1549548654&sr=8-1&keywords=interconnected+individuals Topics Discussed: How has technology transformed marketing from an art into a science – 1:34 Does the role of a modern-day entrepreneur revolve around testing markets? – 6:23 What is the “fixed and flexible” concept? How does it work in the real world (Marlboro case study)? – 11:53 How do start-up businesses recognize when it’s time to pivot? – 14:45 Why negative feedback is so important – 16:03 How can venture capitalists assess whether entrepreneurs have a good relationship with feedback? – 18:37 What is the role of a modern-day venture partner? – 19:24 What did Hunter learn from “failing spectacularly” with one of his own businesses? – 21:38 How algorithms sifting through large volumes of data can help entrepreneurs made OODA Loop-style decisions – 25:49 How algorithms are still largely influenced by human assumptions – 28:33 Why rich qualitative data is often better than large volumes of analytical quantitative data – 31:01 Will algorithms ever be able to utilize human emotion and sentiment? Will they ever develop agency? – 32:38 What is Individualism and what is the purpose of the Center for Individualism? – 39:08 What did Hunter wish he had known earlier in his career? – 42:50 How does Hunter define marketing in today’s high-tech world? – 44:35 Hunter’s information – 47:30…
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Confident ROi with Alex Vorobieff
1 Improvisation Skills Generate ROi: How It Transforms Public Speaking, Communication and Team Building Skills with Lee Godden and Bob Doll. Host Alex Vorobieff 41:12
How are companies like Coca Cola, Deloitte, and Microsoft using improvisation or improv skills to improve team performance? In this episode, Alex is joined by Lee Godden and Bob Doll of Advantage improv to explain the benefits and Alex shares how improv helped his public speaking and communication skills. Lee and Bob take us through the essential rule of improv: “Yes, and…” and describe how they implement the lessons they learn from their weekly improv shows into their workshops for corporate and non-profit clients. Finally, we ask why improv can open up even the most reserved people and explore the neuroscience behind why it helps both individuals and teams think outside of the box. Advantage Improv website - https://www.advantageimprov.com/index.htm Contact email – info@advantageimprov.com Topics Discussed: Improv: How are companies using it today and why? – 1:46 What is the “Yes, and…” principle and how can it improve communication? – 5:37 How improve has helped to fix dysfunctional teams – 8:36 How to get over the nerves of speaking in front of a group of your peers using improv – 11:07 Why “active listening” is very important in developing good communication skills – 12:56 How Lee and Bob take what they learn from their improv comedy shows and apply to the corporate environment – 17:00 What are some of the improv activities that Lee and Bob take their clients through? – 21:50 How one improve exercise managed to open up a very reserved Hotel President – 25:29 The neuroscience behind why improv helps to open people up and helps them think outside of the box – 27:54 How improvisation helps employees feel they are in a psychologically “safe environment” – 30:09 What are some of the other benefits of improv? Is there a quantifiable ROi? – 35:49 Lee and Bob’s contact details – 39:51 Host: Alex Vorobieff…
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Confident ROi with Alex Vorobieff
1 Artificial Intelligence (AI): Risks and Rewards for Businesses with NYT Best Selling Author Martin Ford 47:57
New York Times best-selling author of Rise of the Robots, Martin Ford, discusses what he discovered about the current state of AI and its future potential while researching his new book, Architects of Intelligence . Martin details the current state for this emerging technology. AI is already writing compelling news stories, crafting engaging real estate listings, and taking over stock market trading. We take a look at the future implications for the economy and whether all of us will eventually be replaced by machine learning robots. Fortune 500 companies have already got a huge head start with this technology, Do it Yourself AI is becoming more and more accessible for smaller companies. Finally, our host Alex asks Martin about the risks associated with this technology moving forward. How far away are we from “super intelligence”? That is to say, when will AI machines become smarter than humans? Martin’s latest book - https://www.amazon.co.uk/Architects-Intelligence-truth-people-building/dp/1789131510/ref=asap_bc?ie=UTF8 Follow Martin on Twitter - https://twitter.com/MFordFuture Social media account is: @MFordFuture (Twitter) Topics Discussed: What is the purpose of Martin’s new book? – 0:53 How AI is already being used to write news stories and real estate listings – 3:23 How AI has exploded since 2012 after the exploits of Geoffrey Hinton and the University of Toronto – 5:48 How AI can now diagnose skin cancer better than humans – 8:41 How is AI going to affect jobs moving forward, will we all be replaced? – 11:09 How are large companies taking advantage of AI compared to small businesses with little exposure to this technology? – 14:30 How DIY AI is becoming more accessible – 16:30 What are the key terms to understand within the AI field? – 20:18 How AI has completely taken over the stock market – 24:16 How far away are we from AI becoming more intelligent that humans, known as artificial general intelligence (AGI)? – 28:06 What are the risks associated with using artificial intelligence? – 33:45 How China is using AI to evolve into a surveillance state – 37:46 How AI could be weaponized and hacked for malicious purposes – 39:55 How will we benefit from AI in fields such as medicine moving forward? – 43:04 Martin’s details – 47:00…
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Confident ROi with Alex Vorobieff
1 Big Data Analytics – Use Your Company’s Under-Utilized Digital Assets to Transform It - Guest David Savlowitz 51:41
Big Data expert David Savlowitz from Competitive Analytics discusses the growing importance of data in business and why most companies under-utilize the information they have available to them. David takes listeners through real examples of big data helps improve business performance, from increasing sales prices to reducing the margin of error on predictive auction prices by 4x. He explains why data preparation is actually the most important step of data analytics and how incorrect preparation leads to worthless output. Finally, our hosts ask David about the possible misuse of data and how to know if you are using “bad” data as opposed to the “right” data and what effect the “Internet of Things” is going to have on big data for companies moving forward. David’s Company - https://competitiveanalytics.com/ Topics Discussed: How are people using data analytics to improve their businesses? – 2:51 How a real estate company didn’t realize the value of the data they were sitting on – 4:08 How do you take millions of records and make them relevant, decipherable and presentable to your company? – 7:07 Which is better to use: internal or external data? – 9:30 The “5 Vs of Data” and why data preparation is the most important step – 10:17 How the “Internet of Things” is going to shape big data moving forward, which part of a company is going to be responsible for it? – 17:32 How do we know that individuals are not misusing big data? – 25:49 Why responsibility is crucial in the use and analysis of big data – 32:05 Moneyball 2.0: how data is still shaping baseball over 10 years later – 36:07 How do you spot if you are using bad data to make future predictions? – 40:45 How the public can play a role in converting data into useful applications – 43:10 An example of just how quickly data can amass from just 12 data points? – 45:53 David’s details – 50:45…
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Confident ROi with Alex Vorobieff
1 The Power of Questions in Business – The Low Cost High Return Business Tool Everyone Can Use & How They Help us Think with Guest Brian Fretwell 48:06
How do you get a 65-year old trucker with two months left before retirement and no desire to change perspectives on his job to look at his job differently? Our guest did. With the secret power we all posses but rarely use well. This week’s Confident ROi with Alex Vorobieff TEDx speaker, author and consultant Brian Fretwell discusses the power of questions in the business setting. They delve into why asking questions is so important, particularly with respect to building agency, purpose and a sense of belonging with in an organization. Brian reveals the background behind his viral TEDx talk through the story of his teaching days, when one of his students saw no future except drug addiction and how a question changed everything. We also look at how deep and indirect questions can help individuals to re-focus their locus of control from external (blaming and focusing on others) to internal (focusing on improving themselves). And we hear the rest of the story of the 65-year old truck driver with only 2 months left until retirement. Brian’s website - https://brianfretwell.com/ Brian on LinkedIn - https://www.linkedin.com/in/bfretwell/ Topics Discussed: Background behind Brian’s viral TED talk – 1:11 How questions helped changed the destiny of a 15-year-old drug addict – 10:06 The power of the question and how it affects the brain (instinctive elaboration) – 12:15 Why it is important not to remove emotion when answering questions – 14:51 How questions help to develop agency and belonging in an organization – 18:30 How a truck driver moved from an external to an internal locus of control – 20:46 What is locus of control? – 29:46 What is the first job of the brain? – 32:30 How Neuroscience is just “fancy words” describing our everyday life experiences – 36:27 How mindfulness exercises can reduce the size of your Amygdala – 38:28 Brian’s recommended neuroscience resources for further reading - 42:16 How to get in touch with Brian – 45:13…
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Confident ROi with Alex Vorobieff
1 Doubling Your Business with Print Marketing, Scaling Up & On Demand Services - Carle Publishing CEO - Andy Buyting 51:17
In this episode of Confident ROi Alex Vorobieff sits down with the President and CEO of Carle Publishing Andy Buyting to discuss the future of both digital and print marketing for businesses. Andy stresses the importance of providing not just value but also entertainment when marketing to new customers and why print media isn’t as dead as some people would have you believe. We also take a look at how business owners who usually struggle to come up with content can quickly develop ideas and re-purpose those thoughts across multiple different platforms, quickly demonstrating authority in their field. We also look at how Carle Publishing could double in size in less than 2 weeks using the Scaling Up and Exponential Organization principles taught by Verne Harnish and Salim Ismail respectively. Carle Publishing - https://carlepublishing.com/ Andy – andy@carlepublishing.com Topics Discussed: How to grab people’s attention by positioning yourself as an expert – 2:21 How print magazines have turned companies into authorities in their industries – 5:19 Why providing entertainment is as important as providing value – 10:09 What is the current status of print marketing, is it really dead? – 15:15 Why it’s important to be marketing through a wide range of mediums – 19:35 How re-purposing the same content can get incredible results – 23:12 How to create great marketing content when you are too busy to do so – 26:16 How to come up with good content ideas in your industry – 32:15 Which business models and principles allows Carle Publishing to produce 60 magazines simultaneously and scale up without any issues – 38:05 Why Carle Publishing is very strong on its core values with staff members – 43:53 How to get in touch with Andy – 50:07 https://carlepublishing.com/andy-buyting/…
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Confident ROi with Alex Vorobieff
1 Creating Search Criteria for Your Acquisition – How to Find the Perfect Match for You and Your New Business 55:07
Continuing in his search to find a business to acquire, Confident ROi host Alex Vorobieff lets us in on what he is looking for, and how he developed search criteria that has prevented him from making offers on a few businesses that looked promising. We also delve into the new trend of DIY AI development, illustrated by a fascinating story about a Japanese owner of a small dry cleaning business, who has transformed his business without any prior knowledge of coding or AI software. This episode also discusses how technology has disrupted some more mature industries for the better, and how tech sometimes has unintended consequences for many other traditional products, directly resulting in their failure. Finally, we look at what we can learn from collecting data in subjective fields such as the buying and selling of horses. Can we really create objective and measurable elements in these fields? And if so can we use them to create a competitive advantage? Listen to the podcast to find out. Topics Discussed: How do you set up search criteria when acquiring a business? – 0:28 Why Alex is avoiding businesses linked to the residential housing market – 2:54 The American skilled-labor shortage and how it’s ramping up labor costs – 10:35 Do it yourself AI, the story of one Japanese dry cleaners’ owner – 15:59 How coding and technology is becoming more accessible to the layperson – 18:04 What the buying and selling of horses can tell us about data – 25:50 Mining objective and measurable elements from data that was previously thought to be “subjective” – 31:54 How some firms have used technology to disrupt the shoe industry and gain a competitive advantage – 39:23 How Alex is looking to develop an existing business – 40:42 How Dominos were able to scale from a 2 store pizza chain to an international empire by getting their managers to literally buy in – 46:49 The unintended consequences of introducing technology to mature markets and products – 49:38…
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Confident ROi with Alex Vorobieff
1 Acquiring a Business – How to Deal with The Fear and Get Employees On Board Fast - Alex Vorobieff 55:29
In this episode of Confident ROi, Alex Vorobieff discusses his plans to transition from consulting work and go “hands on” by taking what he has learned through years of helping other business owners by acquiring one himself. Using his vast experience and knowledge of business tools he is going to buy a business for the purposes implementing everything he knows and growing it as the owner himself. He talks about the importance of due diligence, and how it’s usually the ones that initially look like winners that turn out to be losers. Finally, we also take a look at why feedback is crucial, why connecting with employees on an emotional level is critical and how business tools can help focus a company on the bigger objectives. Topics Discussed: Acquiring a business – why now? – 0:40 Why the winners usually turn out to be losers – 3:23 Why business owners need a good relationship with feedback – 7:20 Do owners find it hard to “detach” themselves? – 11:14 Dealing with the fear of taking on a business – 12:29 The rise and rise of the “portfolio” career – 15:31 Why Vision Traction Organizer helps everyone to see the bigger picture – 21:12 How to get employees to “buy in” with the new business owner – 28:51 How using “open book” management was able to turn around International Harvester – 30:22 Turning your company into a team sport – 32:26 How learning Latin transformed the fortunes of an inner city school – 37:07 Why Emotional Compensation is key – 41:39 Humans are wired to connect via shared stories – 44:20 Alex’s predictions for the acquisition – 46:00…
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Confident ROi with Alex Vorobieff
1 GTD (Getting Things Done) & STRATEGIC COACH: How to be More Effective in the Workplace with Guest Mehul Gandhi - Host: Alex Vorobieff 56:32
In this episode we take a look at two tools (GTD and Strategic Coach) that have helped business leaders across the world become more effective, organized and productive. Mehul Gandhi shares how these tools have improved his business and life. We take a closer look at the tools developed by David Allen in his book “Getting Things Done” and how they have helped Mehul achieve a clutter-free life, culminating in the holy grail of a “Zero Inbox”. We also break down the Strategic Coach 3 types of days and how to properly unplug to relax and recharge. Mehul Gandhis information: LinkedIn - https://www.linkedin.com/in/mehulgandhicfp/ Instagram - @mgfinancialplanner Topics Discussed: Getting Things Done: What is it? – 1:50 How to beat your inbox – 3:31 Why memory is a waste of brain power – 5:20 The 5 Steps of Getting Things Done – 8:10 How Mehul achieved a “Zero Inbox” – 10:59 How Mehul implements GTD – 12:47 How to grow and delegate the GTD system – 23:31 Strategic Coach: What is it? – 32:13 The 3 Types of Days for an entrepreneur – 35:47 What are “Strategic Circles”? – 44:20 How GTD and Strategic Coach help business owners see the bigger picture – 48:44…
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Confident ROi with Alex Vorobieff
1 Communication in the Work Place: How Can Improved Communication Save Your Company Millions of Dollars? With Guest Dr Patty Malone 58:57
This episode of the Confident ROi podcast looks at how to achieve effective communication within the workplace with special guest Dr Patty Malone of the Clear Communication Institute. We look at why poor communication cost NASA over $300 million, what the top three costliest communication mistakes are and what Dr Malone has learned from her research for her academic theses. Finally, we investigate how good communication can really affect a company’s bottom line, and how to reverse a backstabbing culture within your organization. Dr Patty Malone details can be found on her website - https://drpattymalone.com/ Topics Discussed: How NASA cost themselves $300 million through poor communication – 0:54 How cross functional meetings help bridge the gaps between company silos – 1:53 Why email shouldn’t be used to communicate important messages – 07:42 Why asking questions on both sides is crucial to good understanding – 11:29 How Dr Malone entered this field – 14:58 What she learned through her research and experience – 19:20 Communication has to be continual to be effective – 22:50 More examples from Dr Malone’s research – 24:46 How to deal with backstabbing and bullying behaviour – 27:38 Listening is key – 30:38 3 costliest communication mistakes – 40:52 1. Not listening properly – 42:22 2. Not communicating appreciation to employees – 50:29 3. Illusion that successful communication has occurred – 53:34 Always let people know if they are communicating poorly – 55:09…
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Confident ROi with Alex Vorobieff
1 Infusionsoft: Can This CRM Software Transform Your Company’s Sales and Marketing Efforts? With “The Sales Whisperer,” Wes Schaeffer 52:31
In this episode to dig deep into what it takes for a company to be successful with their sales and marketing campaigns. Guest Wes Schaeffer takes us through what Infusionsoft is and how it can automate dozens of tasks at once saving you hours per day; hours that you can spend driving sales. We ask Wes what he believes are the number one jobs of the three crucial members of any sales team: the business owner, the sales manager and the salesperson. You may be surprised by his answers. We also take a look at split testing in marketing and asses why is it so critical to successful advertising campaigns. We ask why business owners need to step back from inside their business to break down their sales and marketing funnels. Finally, this episode examines why managers are often left unprepared when their top sales talent leaves. Topics Discussed: What is Infusionsoft? – 1:20 How Can Infusionsoft Transform your Sales and Marketing Efforts? – 4:19 Why It’s Important to Take a Step Back and Review All Sales and Marketing Processes – 14:58 What is the Number One Job of a Business Owner? – 22:10 Why Sales Actually Drive Marketing – 27:18 Why Successful Marketing is All About Experimentation and Testing – 33:30 How to Split Test Your Marketing: Start Wide and Then Continuously Refine – 34:51 What is the Number One Job of a Sales Manager? – 39:58 The 7 Deadly Sins of Selling: Why the Truth is So Important – 46:50…
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Confident ROi with Alex Vorobieff
1 Full Employment – Do The Statistics Really Give Us the Whole Picture? How the Federal Reserve, “Gig Economy” and Student Debt Are Shaping Our Economic Future 55:48
Many economists believe the US economy is almost, or is indeed at, full employment. In this episode we take a deeper dive into what this means for businesses today and the wider economic impacts. We look at what the statistics actually tell us, we discuss the rise and rise of the “Gig Economy” and we examine how the tripling of student debt levels is changing the way in which we plan our lives. Is the Federal Reserve getting its rates policy right? Or are they placing economic growth in a vice? We also take a look at how to gain employee “buy-in”, and why emotional compensation is needed sometimes over and above financial compensation when rewarding employees. Finally, we pay homage to the founding father of sports sponsorship marketing, Lou King who recently passed away aged 93 and discuss how being everywhere as a brand can act as a consumer turn off. Topics Discussed: How Quickly Will AI Become Part of the Sales Process – 1:25 Lou King: The Father of Sports Sponsorship Marketing – 9:00 Is Being Everywhere as a Brand a Good Thing? – 12:00 Full Employment: What Does It Mean? – 16:25 Does the Federal Reserve Have Us in an Economic Vice? – 18:00 What The Employment Statistics Are Actually Measuring – 23:00 The Rise of the “Gig Economy” and How It Skews Statistics – 26:00 The Drop in Manual Skilled Workers – 28:30 How Student Debt is Shaping the Younger Workforce – 31:35 Can We Replace Employees Altogether? – 34:30 Still a Shortage of Labor in Some Locations – 35:38 How “Emotional Compensation” Is a Growing Part of the Employer Offering – 40:33 Encouraging a Tribe Culture: Getting Employees to Take Pride in Their Work – 42:42…
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Confident ROi with Alex Vorobieff
1 Developing a Profitable Business Culture – How to Harness the Power of Culture in Business Through Employee Understanding and Emotional Buy-In with Special Guest Mark Maes 56:02
Special guest Mark Maes joins us and explains what he has learned during his 30-year journey, building one of the biggest construction companies in California. He also unveils how he helps businesses realize their potential using his High Five Priority Business Mapping tool. One crucial element of his success was being able to create a uniquely powerful company culture. We talk to Mark about how he was able not just to marry his business culture up with sub-contractors but also acquire whole companies and then set about aligning their businesses values to his own. We discuss how to first understand your employees and then begin to motivate them to emotionally buy-in to company goals. We look at how to foster a passionate workforce through incentivizing, and Mark explains why having a great company culture is like running your car engine on the highest quality oil. You can find more information on Mark and his mapping tool here - https://maesllc.org/ Topics discussed: Fostering a Great Business Culture: Mark’s Story - 1:02 Numbers and Processes: The Key to Effective Business Cultures - 7:55 Aligning Another Companies Values with Your Own - 10:01 Why Investing in a Culture is Like Investing in High Quality Car Oil - 16:45 Implementing Business Change on a Different Culture - 20:26 Motivating Employees Through Understanding and Incentivization - 24:24 How to Create a Passionate Workforce - 26:25 How Effective Cultures Are More Profitable - 30:29 Establishing Expectations - 35:00 Involving Employees in Business Culture Creation - 38:23 High Five Priority Business Mapping - 43:28 How to Get in Touch with Mark - 53:20…
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Similar a Confident ROi with Alex Vorobieff
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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