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S4: E35 | Day 2 - Session 4 | Digital Dots | Spring 2024 CVBSummit
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In this recording from our Spring 2024 CVBS, Digital Dots, Alicia Von Bokel, Performance Manager at Maritz Automotive, engages in a discussion with host Kathryn Schifferle, CVO and Founder of Work Truck Solutions, about the crucial role of digital and consultative selling in the automotive industry. Alicia emphasizes the integration of digital marketing strategies and customer relationship management to boost dealership performance and enhance customer interactions. She advocates for the effective use of video marketing and CRM systems to create more personalized customer experiences and streamline sales processes, underscoring the trend towards more tailored and consultative approaches in fleet and commercial sales.
View the slide deck here: https://issuu.com/cvbnetwork/docs/ali...
Video Here:
https://youtu.be/-gygfnneQ4k?si=MpkJo7jZy_f4KPj7
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