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Scaling to 7 Figures with PPC Marketing: Aaron and Miquella Gaunt
Manage episode 410151653 series 3462581
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Ready to dominate with PPC? In today's episode, Brandon is joined by Aaron and Miquella Gaunt, a power couple from Southern California who took their real estate business from local to nationwide in just one year, all through Pay Per Click Marketing.
In this chat, Aaron and Miquella open up about the specific moves and mindset shifts that allowed them to scale to 7 figures with pay-per-click ads as their main marketing channel. We dig into topics like choosing the right markets to target, setting realistic expectations, budgeting for marketing spend, and more.
If you're an entrepreneur looking to scale your business rapidly through digital marketing, this is a conversation you won't want to miss.
0:00 Intro
0:48 Choosing a marketing channel
5:52 Inbound vs outbound leads
8:48 Changes made to PPC marketing strategy
15:46 Evaluating if a marketing campaign is working
24:59 Patient vs impatient mindset
30:16 Determining a healthy marketing budget
34:53 Statewide vs metro area targeting
42:31 Balancing rural and metro area leads
49:41 Role of a PPC Manager
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