207. 4 Keys To A Lead Magnet That Stands Out

Coaches on a Mission

Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it’s your big mailing list that gives you options: Options to:

• Scale when you feel like it
• Or run a flash sale for a quick cash infusion
• Or host retreats

It also makes lead magnet swaps easier and it just makes you feel like you’re doing this coaching thing.

I’ve hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. And she didn’t want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes

✅ It has a clear promise
✅ It’s easy to implement
✅It’s unique to Aissa
✅And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you’ll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

Timestamps & Key Topics
[03:21] Using Niche marketing to enhance audience engagement
[07:21] Aissa’s goal for a lead magnet
[08:30] Defining the offer and the promise
[11:50] Core beliefs Aissa’s clients need to adopt for successful coaching
[18:20] Using affirmations and guided meditations
[21:40] Exploring strategies to help actors detach from others' opinions
[27:22] Using a seven-day meditation ritual for the lead magnet
[29:45] Brainstorming ideas for the lead magnet's components and delivery
[38:53] A title for the lead magnet
[44:25] Defining action steps for the lead magnet
[49:56] Dallas discussed current client surge vs creating the lead magnet

Key Takeaways

• Using Niche marketing to enhance engagement and foster connections
• Design lead magnets that prepare clients for your core coaching services
• Using affirmations and guided meditations in your lead magnet
• Combining movement, meditation, and affirmations to help actors feel more confident and energized
• Prioritizing current client surge before delving into lead magnet creation

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH AISSA:
FACEBOOK: fb.com/happymindsetter
INSTAGRAM: @happymindsetter

CONNECT WITH ME:
INSTAGRAM: @dallastravers