75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:

• Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours.

• Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters.

• The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams.

Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. We hope you enjoy listening! References

• The Psychology of Money by Morgan Housel
• Same as Ever by Morgan Housel
• The Choice Factory by Richard Shotton
• Forbes Entrepreneurial CMO50 list
• Check out Part 1 of our conversation with Seth about Embracing an Entrepreneurial CMO Mindset

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This podcast was produced by Ty Hayes and edited by Clare Ryan.