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Planet Hollywood Big egos, weak brand
Manage episode 351246648 series 3377011
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Celebrity endorsements can help greatly in boosting sales of a product or service. For instance, when Oprah Winfrey recommended books via her branded book club, they were guaranteed bestseller status. Some brands also benefit from having their founder evolve into a celebrity, à la Richard Branson. Then there are cases of celebrities turning their hand to business ventures. David Bowie lent his name to USABancshares.com, an internet bank where you could get Bowie-branded cheque books and credit cards. Manchester United’s Sir Alex Ferguson was a shareholder at toptable.co.uk, a restaurant information and booking service. U2 own a hotel and a nightclub. Bill Wyman owned his own restaurant. for further story listen to the full podcast.
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