How Not To Handle Negative Reviews, NRA Show Preview, And How To Properly Pay Your Sales Tax w/ Shawn Walchef & Troy Hooper

Closed Monday

Summary

In this episode, the Kyle is joined by Shawn Walchef & Troy Hooper and, this is one of those episodes that really gets into the nitty-gritty of the restaurant business: from real estate to the process for getting locations, down to the last comma in Letters of Intent, and relationships with landlords. They talk current events- including a restaurateur's who managed the negative reviews like a maniac, the operational challenges that are facing restaurants and the trends in the digital space how hospitality is key and how Ozempic craze is affecting what is offered on the menus. They discussed the dynamics of the NRA show: "What the show is supposed to look like," "How to make an educational show," "Recycle content," and "What it takes to produce a video. The show sums up with insights on marketing strategies for franchises, adoption of the latest technologies, potentials in artificial intelligence, and benefits from automation in sales tax.

Takeaways

• Hospitality is crucial in handling negative situations and public call-outs may not be the best approach.
• Cancellation fees for restaurant reservations can vary and are common in certain areas.
• Capturing and repurposing content from events like trade shows can provide long-term value.
• Investing in storytelling and content creation can have a significant impact on brand awareness and customer engagement.
• The demand for videographers is high, and pricing can vary based on expertise and production quality. Effective communication and collaboration between corporate and local franchise groups are crucial for successful marketing strategies.
• Franchise brands should prioritize the financial success of their franchisees, as it directly impacts the brand's profitability.
• Restaurant technology, including artificial intelligence, is constantly evolving and can provide valuable insights and efficiencies for businesses.
• Sales tax automation solutions, like DAVO, can help restaurant owners avoid fines and penalties by ensuring accurate and timely tax payments.

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