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#40: To Specialise or Not: Choosing the Right Focus for Your Tutoring Business
Manage episode 415839116 series 3559629
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In this episode of Classroom to Business, Kirsty offers invaluable insights into the strategic decision-making process for tutors pondering whether to specialise or diversify their tutoring services.
As she delves into the question, "Should I just specialise or niche down in one subject area for my tutoring business?", listeners are treated to a thorough analysis of the benefits and challenges associated with each approach. Her expertise sheds light on the impact of these decisions on the growth and direction of a tutoring business.
Kirsty outlines the advantages of specialisation (niching down), including gaining expert status, streamlined marketing efforts and resource optimisation; all of these benefits contribute to a more clearly defined business model that can lead to higher efficiency and potentially greater success.
On the flip side, she acknowledges the perceived challenges such as a limited client base and the trade-offs in market reach. In drawing from her experiences and those of her clients, Kirsty strongly advocates for identifying and leveraging one's superpower – an area of expertise or a particular teaching approach that sets them apart.
Specialisation vs diversification is not just a straightforward choice, but requires consideration of factors like market demand, personal passions and long-term objectives. By interweaving potential solutions, such as affiliate agreements and hiring specialised staff, Kirsty provides actionable strategies for overcoming any obstacles to achieving a profitable and satisfying tutoring business.
If you want help to define the direction of your tutoring business, then BOOK A FREE CALL HERE and chat one-on-one with Kirsty.
If you have a tutoring business and want to join the FREE 3-part mini course 'Tutoring Business Breakthrough’, you can register HERE to secure your spot.
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