Artwork

Contenido proporcionado por Andrew Michael. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrew Michael o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins

41:37
 
Compartir
 

Manage episode 430470229 series 2505086
Contenido proporcionado por Andrew Michael. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrew Michael o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Today on the show we have James Hawkins, CEO and co-founder of PostHog.

In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.

We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their product development and marketing strategies but also influenced their unique team structure, where every team member can code.

We wrapped up with James talking about the transition from self-hosted to cloud services and their strategic shift to usage-based pricing.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Capíttulos

1. E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins (00:00:00)

2. James' Transition from Outbound Sales to Product-Led Growth (00:02:34)

3. Defining and Focusing on an Ideal Customer Profile (ICP) (00:05:31)

4. Team Structure and Culture (00:06:52)

5. Open Source and Initial Traction (00:08:41)

6. Transition from Self-Hosted to Cloud Services (00:10:14)

7. Usage-Based Pricing Model (00:15:16)

8. Retention and Churn Management (00:19:42)

9. Future Directions and Challenges (00:29:17)

10. Balancing Product Expansion and Core Competencies (00:33:24)

268 episodios

Artwork
iconCompartir
 
Manage episode 430470229 series 2505086
Contenido proporcionado por Andrew Michael. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Andrew Michael o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Today on the show we have James Hawkins, CEO and co-founder of PostHog.

In this episode, James shares his experience navigating growth and retention at PostHog. He discusses his journey from working in outbound sales to leading a product-led growth startup and the importance of an inbound-focused approach.

We delve into how PostHog defined and focused on their ideal customer profile (ICP) of engineers, which not only shaped their product development and marketing strategies but also influenced their unique team structure, where every team member can code.

We wrapped up with James talking about the transition from self-hosted to cloud services and their strategic shift to usage-based pricing.

Mentioned Resources

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Capíttulos

1. E255 | Navigating Growth and Retention: Lessons from PostHog’s CEO, James Hawkins (00:00:00)

2. James' Transition from Outbound Sales to Product-Led Growth (00:02:34)

3. Defining and Focusing on an Ideal Customer Profile (ICP) (00:05:31)

4. Team Structure and Culture (00:06:52)

5. Open Source and Initial Traction (00:08:41)

6. Transition from Self-Hosted to Cloud Services (00:10:14)

7. Usage-Based Pricing Model (00:15:16)

8. Retention and Churn Management (00:19:42)

9. Future Directions and Challenges (00:29:17)

10. Balancing Product Expansion and Core Competencies (00:33:24)

268 episodios

Todos los episodios

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida