250 5 Tips to Help Your Business Thrive on Social Media with Jess Partridge

Christian Women in Business

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5 Tips to help your business thrive on social media

1.Making your account searchable – think about how your audience would search for you. How do you present when they find you and do you answer their questions? Does your bio explain what you do? Make use of your name and use them as keywords not just your business name. Make sure you update even the ALT info on each pic.

2.Humanizing your brand. Get in front of the camera and share your story. Searching more behind the scenes. Film something about what you’re doing, how you got here and your story. Be repetitive – don’t be afraid of sharing the same things repeatedly. Be consistent.

3.Connect and collaborate – find people who share the same audience as you and see how you can work together and share the load of creating reels, and videos and have fun with it. Cross-pollinate your audiences. Also, go with someone with someone who has a similar account following you.

4.Nurturing your audience – Once you’ve got them there, how are you connecting with them? Authentic, day-in-the-life vlogs, sharing with them what you get up to. People are interested in what you do, this is how much love goes into what you buy. Put a purpose behind your post – and be mindful of what you sell. Give people direction on how to buy. Who are your people? Map out what they like, where they hang out, what they eat, what’s their family life like, and if they have puppies. With video content, don’t forget about static images or carousels, carousels are a big winner still. They’re searchable, and Instagram uses the different images. From an ad’s perspective, it’s the statistics image people still love and can digest easily.

5.Think about paid ads – You’re able to target more of your actual audience. Are all the above set up so that when you do drive people to your website everything is set up and ready to nurture. This is about adding fuel to your already lit fire as you can scale.

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