Understanding your customer’s Money Archetypes

Chill & Prosper with Denise Duffield-Thomas

#Entrepreneur #Business #Podcast Denise DuffieldThomas

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

hace un año 37:59

MP3•Episodio en casa

Let’s shift focus. Today we’re not talking about your money personality, but your customers.

It’s time to look at the type of customers you are and should be attracting and how this might affect your business.

Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products.

Why do you need to know this?

Well, marketing is all about motivation and sales is understanding who your customers are and what drives them. When you try to market to everyone, you won’t get great results and it’s hard to stand out when there’s a lot of noise.

So the more you understand your customers and talk their language, the more effective your marketing message will be.

These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience.

205 episodios

Understanding your customer’s Money Archetypes

Chill & Prosper with Denise Duffield-Thomas

49 subscribers

published hace un año

MP3•Episodio en casa

Let’s shift focus. Today we’re not talking about your money personality, but your customers.

It’s time to look at the type of customers you are and should be attracting and how this might affect your business.

Once you understand more about your customer’s Money Archetypes you can create more impactful marketing and more valuable support and products.

Why do you need to know this?

So the more you understand your customers and talk their language, the more effective your marketing message will be.

These insights are so valuable to help you achieve more sales, and get better at serving and helping your audience.

205 episodios

#Entrepreneur #Business #Podcast Denise DuffieldThomas

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