008 Collin Mitchell (Humantic AI) on Joining the Conversation as Chief Evangelist

Chief Evangelist with Ethan Beute

Collin Mitchell started his relationship with Humantic AI as a customer and advocate before becoming Chief Evangelist and now Head of Sales. Collin joins Ethan Beute to share the most important job of an evangelist, ways to build community, the potential in creating a media brand or media company, and the future of sales and marketing.
Collin also discusses why evangelism was necessary for Humantic AI - including the problems with the status quo and developing and sharing a point of view on improving it. Listen in to get his advice on how to connect with influential people in the spaces where you're looking to learn and grow.

Takeaways:

• The most important job of a Chief Evangelist is to evangelize the problem you solve, not the product you sell - to become a thought leader in that space that people can seek and learn from.
• Why evangelism for Humantic AI? To help people understand the need and opportunity to sell to the PERSON, not to the PERSONA.
• One tip Collin shares is to be a good evangelist, you need an enemy. For him, it’s the targeting of a persona and the sequencer that shoots messages at people who fit that persona.
• People buy from people and people follow people ... not brands. It's important to develop a relationship with each buyer, providing them with a personal relationship and a strong bond.
• You want to build a network of people to share conversations and to learn with. Bouncing ideas and info off of one another helps with communication in your workplace and with customers.
• When a customer is having a problem, listen to them and bring their concerns back to your company. Making your customer feel heard and listened to is so important when wanting to keep loyal buyers. Bringing the concerns back to the company to work through them is enforced in order to build a better business.
• When starting as a Chief Evangelist, surround yourself with passionate customers and team members. Being surrounded by people that you trust at the start of your journey can be beneficial. Go to them if you have any questions and talk to them about any issues or doubts you run into. At some point, everyone will need this role - even if they don’t know, believe, or take it seriously right now.

Quote of the Show:

• “It's not about quantity, it's about quality interactions with people.” (07:25)

Links:

• LinkedIn: https://www.linkedin.com/in/collincmitchell/
• Twitter: https://twitter.com/collinm_sales
• Website: https://humantic.ai/

Ways to Watch or Listen to Collin on Chief Evangelist with Ethan Beute:

• YouTube: https://youtu.be/4D693zClUuA
• Apple Podcasts: https://podcasts.apple.com/us/podcast/008-collin-mitchell-humantic-ai-on-joining-the/id1652687400?i=1000593946560
• Spotify: https://open.spotify.com/episode/5rPQ9LTJPuwcAUY6eVLwxG
• Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/episodes/46dc2422-3552-4b61-9452-2ff16d0fbc08/chief-evangelist-with-ethan-beute-008-collin-mitchell-humantic-ai-on-joining-the-conversation-as-chief-evangelist
• ChiefEvangelist.com: https://www.chiefevangelist.com/008-collin-mitchell-humantic-ai-on-joining-the-conversation-as-chief-evangelist/