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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Manage episode 258684004 series 2652533
Contenido proporcionado por Checking in with Noor & Hamad and Checking in with Noor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Checking in with Noor & Hamad and Checking in with Noor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The first of (hopefully) many episodes of Checking in with Noor & Hamad! (CIWNH? We don't know) where we discuss the state of the world, the state of our minds, and all the latest cool and boring things we've been up to!
8 episodios
Manage episode 258684004 series 2652533
Contenido proporcionado por Checking in with Noor & Hamad and Checking in with Noor. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Checking in with Noor & Hamad and Checking in with Noor o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
The first of (hopefully) many episodes of Checking in with Noor & Hamad! (CIWNH? We don't know) where we discuss the state of the world, the state of our minds, and all the latest cool and boring things we've been up to!
8 episodios
Todos los episodios
×In a spectacular but actually super chilled out return, Hayat joins us once again for a quick check-in with friends. We talk TV shows, productivity (or lack thereof), and the tendency for artists to stagnate in their creativity and self-development. We also talk about the word “dears.” Follow Hayat and the rest of us if that’s your thing: Hayat’s Instagram: instagram.com/_collision Hayat’s Twitter: twitter.com/cloudplant_ Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Thank you for listening!…
Oh, hi there. We decided to do a little catch-up on what each of us has been up to over the last couple of months, how we’re feeling now that we’re half-way into the year and quite a chunk into this weird way of life, and what we’ve been producing and consuming in the meantime. Follow us elsewhere if you just can’t get enough: Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Leaves (ft. 7MND) - The July Project: https://spoti.fi/300z49B Thank you for listening!…

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After taking a break for a week, we checked in with each other and had a casual conversation about what we’ve been up to, where we are emotionally, what we’ve got planned, and of course we talked video games a little bit too. Check out Hamad’s newly launched Twitch channel where he makes music and plays video games: https://twitch.tv/7mnd Follow Noor & Hamad everywhere else too: Noor's Twitter: twitter.com/nunudeen Noor’s blog and vlog: shda3wa.com Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Hamad's Twitch: twitch.tv/7MND Thank you for listening!…
This episode, we checked in with professional photographer, Ali Haji. We talk about some of the negative effects of the current situation on one’s emotional well-being, and we get a little bit of insight into Ali’s photography. We then digress into video games and our favorite content creators, and what it is about them that keeps us coming back. Follow Ali Haji on Twitter: twitter.com/alihaji_ Check out his photography on Instagram: instagram.com/alihajiphotography And his other account, where he focuses on his Batman collection: instagram.com/thebatmancollector Follow Noor & Hamad if you just can’t get enough: Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Thank you for listening!…

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This week, we checked in with our friend and favorite academic, Deema, chitchatting about cool social-distancing activities she’s working on for her friends, reality TV, and some existentialism here and there. She also delved into what it’s like to get into the academic industry, what she thought before she started and how she feels now after almost two years as a graduate student in the US. Follow Deema on Twitter: twitter.com/edeemame Follow Noor & Hamad but only if it makes you happy: Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Thank you for listening!…
We were excited this week to check in with DJ and music producer Ahmed Zainal to see how he's been adapting to the current situation, both as someone with a day job and as someone who relies on gigs in his music career. He was happy to share everything he's learned and give us some nuggets of wisdom for the session. Follow Ahmed Zainal and check out his work: Instagram: www.instagram.com/ahmedzainal Twitter: twitter.com/ahmedzainal His Live Techno Set is also up on YouTube: https://www.youtube.com/watch?v=c-79NSSI76M Follow Noor & Hamad if you want it's cool I mean up to you: Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Thank you for listening!…
This week, we checked in with artist and creator Hayat Abdulsaheb to see what she's been up to. We get a little insight into her artistic process, the underlying themes in her work, and where she sees herself going. We also talked about sexy fruits. Follow Hayat and check out her work: Instagram: www.instagram.com/_collision/ Twitter: twitter.com/cloudplant_ Her latest comic - Stories on Loneliness: gumroad.com/hayathasan Follow Noor & Hamad if you want it's cool I mean up to you: Noor's Twitter: twitter.com/nunudeen Hamad's Twitter: twitter.com/7amandi Hamad's Instagram: instagram.com/7mnd Thank you for listening!…
The first of (hopefully) many episodes of Checking in with Noor & Hamad! (CIWNH? We don't know) where we discuss the state of the world, the state of our minds, and all the latest cool and boring things we've been up to!
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