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Is Loyalty a Currency? | Anjalee Sewpaul from Deja Vu | Ep20
Manage episode 204873172 series 1477366
Contenido proporcionado por Charge. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Charge o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Deja Vu is rethinking loyalty. Anjalee Sewpaul, CEO and founder of Deja Vu, believes that loyalty is worth more than a discount once you've collected 10 stamps. She wants to reinterpret loyalty rewards in an experiential way and to equip restaurant owners with better data about their loyal customers. We spoke to Anjalee about how she is trying to change our attitude to loyalty and how we can exchange it for rewards without reducing it to a financial transaction. What can business owners understand about what makes their customers loyal? To hear when Deja Vu launches, sign up at their website: https://www.dejavuapp.co.uk/about-1/ Find Charge on: The DVELP website: dvelp.co.uk/ Twitter: twitter.com/DVELP_team Contact the Charge team at charge@dvelp.co.uk
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Manage episode 204873172 series 1477366
Contenido proporcionado por Charge. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Charge o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Deja Vu is rethinking loyalty. Anjalee Sewpaul, CEO and founder of Deja Vu, believes that loyalty is worth more than a discount once you've collected 10 stamps. She wants to reinterpret loyalty rewards in an experiential way and to equip restaurant owners with better data about their loyal customers. We spoke to Anjalee about how she is trying to change our attitude to loyalty and how we can exchange it for rewards without reducing it to a financial transaction. What can business owners understand about what makes their customers loyal? To hear when Deja Vu launches, sign up at their website: https://www.dejavuapp.co.uk/about-1/ Find Charge on: The DVELP website: dvelp.co.uk/ Twitter: twitter.com/DVELP_team Contact the Charge team at charge@dvelp.co.uk
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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