It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Contenido proporcionado por The Executive Director of the Cambridge MBA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Executive Director of the Cambridge MBA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !
¡Desconecta con la aplicación Player FM !
What is happening with E-Commerce?
MP3•Episodio en casa
Manage episode 425311566 series 1864133
Contenido proporcionado por The Executive Director of the Cambridge MBA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Executive Director of the Cambridge MBA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Diving Deep into the Future of E-Commerce 🚀 📦 How are innovative models like Temu reshaping shopping globally? Join us for an enlightening live session with Somesh Dwivedi, Global e-Commerce Director at Essity, as we explore new e-commerce strategies and what they mean for businesses and consumers alike. In this episode, you’ll gain insights into: 1. Innovative Business Models: Understand the mechanics behind models like Temu. 2. Marketing and Customer Experience: How are e-commerce platforms optimizing marketing spend. How do e-commerce companies handle the ballooning costs of returns? 3. Competitive Dynamics: A deep dive into the strategic differences between Shopify and Amazon, and the broader implications for global e-commerce players. 4. Role of AI in e-commerce Whether you’re a business owner, a marketer, or simply curious about the future of shopping, this discussion will arm you with the knowledge to navigate the evolving landscape of e-commerce.
…
continue reading
102 episodios
MP3•Episodio en casa
Manage episode 425311566 series 1864133
Contenido proporcionado por The Executive Director of the Cambridge MBA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Executive Director of the Cambridge MBA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Diving Deep into the Future of E-Commerce 🚀 📦 How are innovative models like Temu reshaping shopping globally? Join us for an enlightening live session with Somesh Dwivedi, Global e-Commerce Director at Essity, as we explore new e-commerce strategies and what they mean for businesses and consumers alike. In this episode, you’ll gain insights into: 1. Innovative Business Models: Understand the mechanics behind models like Temu. 2. Marketing and Customer Experience: How are e-commerce platforms optimizing marketing spend. How do e-commerce companies handle the ballooning costs of returns? 3. Competitive Dynamics: A deep dive into the strategic differences between Shopify and Amazon, and the broader implications for global e-commerce players. 4. Role of AI in e-commerce Whether you’re a business owner, a marketer, or simply curious about the future of shopping, this discussion will arm you with the knowledge to navigate the evolving landscape of e-commerce.
…
continue reading
102 episodios
كل الحلقات
×Bienvenido a Player FM!
Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.