It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Global Marketing in an age of geopolitics
MP3•Episodio en casa
Manage episode 380970131 series 1864133
Contenido proporcionado por The Executive Director of the Cambridge MBA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Executive Director of the Cambridge MBA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.
…
continue reading
102 episodios
MP3•Episodio en casa
Manage episode 380970131 series 1864133
Contenido proporcionado por The Executive Director of the Cambridge MBA. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Executive Director of the Cambridge MBA o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.
…
continue reading
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