From Kitchen Concept to National Success: The Journey of a Savory Startup With Stephanie Kriebel

Celebrity Gourmet Podcast

Stephanie Kriebel is the Co-founder and CEO of OMG! Pretzels, a family-owned company making bite-sized sourdough pretzel snacks. The brand concept originated as an after-school snack her mother prepared for her and her siblings while growing up in Pennsylvania.

Before founding her company, Stephanie was an award-winning educator and program developer. As a certified health education specialist, she specialized in immigrant integration to enhance health, workforce development, and racial equity.

In this episode…

Scaling a baking business from a concept to an established CPG brand involves expanding operations to boost production and reach a larger customer base. What processes should you implement to grow your business?

As a baker, one method to consider is partnering with a co-packer. Short for a contract packer or manufacturer, a co-packer is a business specializing in manufacturing and packaging products on behalf of other companies. For food and CPG brands, a co-packer provides upgraded facilities, equipment, and expertise to handle the manufacturing and packaging process. While the process relieves bakery owners of exhaustive responsibilities, baking entrepreneur Stephanie Kriebel explains it can be a daunting experience. Having onboarded a few co-packers, Stephanie advocates for building relationships and maintaining transparent communication.

Join Odette D’Aniello in today’s episode of the Celebrity Gourmet Podcast as she interviews Stephanie Kriebel, the Co-founder and CEO of OMG! Pretzels, about scaling a business into a national CPG brand. Stephanie gives an overview of her company, shares tips for finding a reliable co-packer, and encourages entrepreneurs to indulge in self-care.