))
CELab - Ep 149 - Julie Cochrane - Balancing Instructor-Led Delivery Costs with Customer Value: A Pricing Playbook
Manage episode 462988332 series 3532184
Contenido proporcionado por CELab. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente CELab o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of the CELab podcast, Julie Cochran, the Global Education Services lead at Charles River Development, shares her journey in developing a fair and data-driven pricing model for her company's instructor-led training programs.
Julie explains how she partnered closely with her finance team to uncover the true costs associated with creating and delivering in-person training, including factors like instructor salaries, travel expenses, and content development time. By meticulously tracking this data, Julie was able to build a pricing structure that covered the company's costs while still providing value to customers.
This episode explores:
- The challenges of transitioning from in-person to virtual instructor-led training, and how to maintain the personal touch
- Strategies for collaborating with sales and finance teams to establish fair pricing
- The importance of using data and metrics to inform pricing decisions, not just gut feel
- Tips for promoting continuous learning and platform adoption through engaging training experiences
Whether you're a seasoned learning leader or just starting to build out your customer education program, this episode offers practical insights and a pricing playbook you can apply to your own organization.
115 episodios
Compartir
