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Behind the Brand: AVW Equipment Company
Manage episode 403749402 series 3029161
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Danka Dubak, director of marketing for AVW Equipment Company, joins us to go behind the brand and discuss the trends AVW is seeing in the industry from a supplier's point of view.
AVW is a family-owned business that just celebrated 51 years in operation and Dubak is the third generation. As suppliers, part of AVW's job is both anticipating and tracking shifting trends within the industry.
The trends Dubak discusses in this episode fall under the umbrella of customer experience. How can a detailing belt, squirt guns, play spaces for children, indoor vacuums, and coloring books influence the comfort of your customer? Tune in to find out.
For more information on the "megawash" from Car Wash Magazine: https://www.carwashmagazine.com/stories/rise-of-the-megawash
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