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'It's tough for WPP' – Q2 analysis | N Brown creative review | Is adland manipulating culture?
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After WPP's Q2 results, the Campaign team analyses why the agency group downgraded its annual forecast and saw revenues drop in China.
Gideon Spanier, Campaign UK's editor-in-chief, discusses his recent interview with Mark Read, the chief executive of WPP, and the context behind his questioning which included the FGS sale and what's going on with Group M.Gideon Spanier, Campaign UK's editor-in-chief, sat down with WPP chief executive Mark Read to discuss the holdco's Q2 results.
He is joined in the studio by Charlotte Rawlings, senior creativity reporter, who reminisces her school days with M&S and Mother's back-to-school campaign. Plus she takes us through the N Brown creative review which owns JD Williams, Simply Be and Jacamo.
Hosted by tech editor Lucy Shelley, the trio discuss the latest feature from creativity and culture editor Alessandra Scotto di Santolo which digs into adland's hybrid working structure using data from Campaign's 2024 School Reports and how the industry might be "manipulating culture".
Further reading:
Group M appoints Zenith's Jon Stevens as chief growth officer
Dentsu results: EMEA bounces back strongly as group returns to modest growth
Dentsu whistleblower reports more than double amid major reforms
Volvo launches review of global £353m media account
Grace Francis, Jamie Mancini, Katy Collins launch Wonderful Things
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