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What price the CSR budget?
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Contenido proporcionado por Ruth Newman and Cambridge University. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Ruth Newman and Cambridge University o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Even Corporate Social Responsibility (CSR) budgets need to show a return. Professor Jaideep Prabhu of Cambridge Judge Business School and Ardi Kolah of 'Guru in a Bottle' have launched a ground breaking new study to measure the Return on Investment (ROI) from CSR outcomes from sports sponsorship with UK cricket, rugby and football and the 2012 Olympic partners. If advertisers can measure their impact on the bottom line so should CSR investors!
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