The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Contenido proporcionado por Call To Action and Giles Edwards. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Call To Action and Giles Edwards o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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145: Why craft is crucial with copywriter Andrew Jolliffe.
MP3•Episodio en casa
Manage episode 428469258 series 2518995
Contenido proporcionado por Call To Action and Giles Edwards. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Call To Action and Giles Edwards o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe.
For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have won him prizes in Cannes, Paris and New York, but more importantly, he still adores writing them. In an age where concepts cast shadows over craft, Andrew is a true craftsman.
Full of refreshingly smart observations, Andrew talks to us on his organ building apprenticeships, fireworks accidents, Princess Di’s wedding, his "3rd career" in advertising, the internet as a vending machine, an outstanding defence of proper craft, and much, much more.
/////
Follow Andrew on LinkedIn
Here’s his website, entirely written by his clients
A short but very award-winning film he wrote with animator Darren Price
MusiCuvia, music festival in Valcuvia, northern Italy, founded by Andrew 4 years ago
And some Jack Dee for good measure
Timestamps
(02:12) - Quick Fire Questions
(06:03) - Andrew's Early Career: Pipe Organ Builder
(11:03) - Transition to Firework Technician
(16:20) - The Cutthroat World of Fireworks
(19:53) - Transition to Advertising
(23:54) - Learning the Craft at Ogilvy
(25:09) - Understanding People from All Walks of Life
(26:14) - The Value of Real Experiences
(27:32) - The Internet as a Vending Machine
(29:59) - The Importance of Craft in Advertising
(32:22) - Consumer Intelligence and Craft
(45:00) - Advice for Aspiring Advertisers
(52:06) - Pertinent Posers
Andrew’s book recommendations are:
Atonement by Ian McEwan
Saturday by Ian McEwan
Black Dogs by Ian McEwan
The Pornographer by John McGahern
The Plot Against America by Philip Roth
The Howard Gossage Show by Steve Harrison and Dave Dye
/////
For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have won him prizes in Cannes, Paris and New York, but more importantly, he still adores writing them. In an age where concepts cast shadows over craft, Andrew is a true craftsman.
Full of refreshingly smart observations, Andrew talks to us on his organ building apprenticeships, fireworks accidents, Princess Di’s wedding, his "3rd career" in advertising, the internet as a vending machine, an outstanding defence of proper craft, and much, much more.
/////
Follow Andrew on LinkedIn
Here’s his website, entirely written by his clients
A short but very award-winning film he wrote with animator Darren Price
MusiCuvia, music festival in Valcuvia, northern Italy, founded by Andrew 4 years ago
And some Jack Dee for good measure
Timestamps
(02:12) - Quick Fire Questions
(06:03) - Andrew's Early Career: Pipe Organ Builder
(11:03) - Transition to Firework Technician
(16:20) - The Cutthroat World of Fireworks
(19:53) - Transition to Advertising
(23:54) - Learning the Craft at Ogilvy
(25:09) - Understanding People from All Walks of Life
(26:14) - The Value of Real Experiences
(27:32) - The Internet as a Vending Machine
(29:59) - The Importance of Craft in Advertising
(32:22) - Consumer Intelligence and Craft
(45:00) - Advice for Aspiring Advertisers
(52:06) - Pertinent Posers
Andrew’s book recommendations are:
Atonement by Ian McEwan
Saturday by Ian McEwan
Black Dogs by Ian McEwan
The Pornographer by John McGahern
The Plot Against America by Philip Roth
The Howard Gossage Show by Steve Harrison and Dave Dye
/////
149 episodios
MP3•Episodio en casa
Manage episode 428469258 series 2518995
Contenido proporcionado por Call To Action and Giles Edwards. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Call To Action and Giles Edwards o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe.
For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have won him prizes in Cannes, Paris and New York, but more importantly, he still adores writing them. In an age where concepts cast shadows over craft, Andrew is a true craftsman.
Full of refreshingly smart observations, Andrew talks to us on his organ building apprenticeships, fireworks accidents, Princess Di’s wedding, his "3rd career" in advertising, the internet as a vending machine, an outstanding defence of proper craft, and much, much more.
/////
Follow Andrew on LinkedIn
Here’s his website, entirely written by his clients
A short but very award-winning film he wrote with animator Darren Price
MusiCuvia, music festival in Valcuvia, northern Italy, founded by Andrew 4 years ago
And some Jack Dee for good measure
Timestamps
(02:12) - Quick Fire Questions
(06:03) - Andrew's Early Career: Pipe Organ Builder
(11:03) - Transition to Firework Technician
(16:20) - The Cutthroat World of Fireworks
(19:53) - Transition to Advertising
(23:54) - Learning the Craft at Ogilvy
(25:09) - Understanding People from All Walks of Life
(26:14) - The Value of Real Experiences
(27:32) - The Internet as a Vending Machine
(29:59) - The Importance of Craft in Advertising
(32:22) - Consumer Intelligence and Craft
(45:00) - Advice for Aspiring Advertisers
(52:06) - Pertinent Posers
Andrew’s book recommendations are:
Atonement by Ian McEwan
Saturday by Ian McEwan
Black Dogs by Ian McEwan
The Pornographer by John McGahern
The Plot Against America by Philip Roth
The Howard Gossage Show by Steve Harrison and Dave Dye
/////
For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have won him prizes in Cannes, Paris and New York, but more importantly, he still adores writing them. In an age where concepts cast shadows over craft, Andrew is a true craftsman.
Full of refreshingly smart observations, Andrew talks to us on his organ building apprenticeships, fireworks accidents, Princess Di’s wedding, his "3rd career" in advertising, the internet as a vending machine, an outstanding defence of proper craft, and much, much more.
/////
Follow Andrew on LinkedIn
Here’s his website, entirely written by his clients
A short but very award-winning film he wrote with animator Darren Price
MusiCuvia, music festival in Valcuvia, northern Italy, founded by Andrew 4 years ago
And some Jack Dee for good measure
Timestamps
(02:12) - Quick Fire Questions
(06:03) - Andrew's Early Career: Pipe Organ Builder
(11:03) - Transition to Firework Technician
(16:20) - The Cutthroat World of Fireworks
(19:53) - Transition to Advertising
(23:54) - Learning the Craft at Ogilvy
(25:09) - Understanding People from All Walks of Life
(26:14) - The Value of Real Experiences
(27:32) - The Internet as a Vending Machine
(29:59) - The Importance of Craft in Advertising
(32:22) - Consumer Intelligence and Craft
(45:00) - Advice for Aspiring Advertisers
(52:06) - Pertinent Posers
Andrew’s book recommendations are:
Atonement by Ian McEwan
Saturday by Ian McEwan
Black Dogs by Ian McEwan
The Pornographer by John McGahern
The Plot Against America by Philip Roth
The Howard Gossage Show by Steve Harrison and Dave Dye
/////
149 episodios
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