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Contenido proporcionado por Steven MacDonald. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven MacDonald o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Part 7: Why Do B2B CMOs Fail So Quickly?

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Contenido proporcionado por Steven MacDonald. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven MacDonald o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-market fit, and organizational culture. Wendy sheds light on the critical role of data in marketing success and the significance of brand reputation in shaping customer relationships.💡

"A CMO should focus on investing time in the right culture, executive team, and product fit for their career." - Wendy White

As a seasoned B2B marketing executive with over 14 years of experience as a CMO, Wendy unpacks the importance of aligning CEO and CRO expectations for success. She delves into the true essence of a brand beyond logos, explores the vital role of culture in leadership, and shares valuable insights on data, customer experience, and the collaborative relationship between marketing and sales.

Follow Wendy White on LinkedIn

Follow host Steve MacDonald on LinkedIn

  continue reading

125 episodios

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iconCompartir
 
Manage episode 432199202 series 3526193
Contenido proporcionado por Steven MacDonald. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Steven MacDonald o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

💡 Wendy White, Chief Market Officer at daxko, delves into the reasons why B2B CMOs often face quick turnovers and failures in their roles. She emphasizes the importance of aligning expectations between boards, CEOs, and CMOs, conducting thorough due diligence before accepting a position, and understanding key metrics like pipeline health, product-market fit, and organizational culture. Wendy sheds light on the critical role of data in marketing success and the significance of brand reputation in shaping customer relationships.💡

"A CMO should focus on investing time in the right culture, executive team, and product fit for their career." - Wendy White

As a seasoned B2B marketing executive with over 14 years of experience as a CMO, Wendy unpacks the importance of aligning CEO and CRO expectations for success. She delves into the true essence of a brand beyond logos, explores the vital role of culture in leadership, and shares valuable insights on data, customer experience, and the collaborative relationship between marketing and sales.

Follow Wendy White on LinkedIn

Follow host Steve MacDonald on LinkedIn

  continue reading

125 episodios

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