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CMOs: The Engineering Perspective on Creating Hyper-Revenue Growth
Manage episode 449641440 series 3526193
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💡 Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through innovative strategies and data-driven marketing approaches. He unfolds the engineering-based scientific method applied to marketing, focusing on data-driven decision-making, creating emotional market connections, and fostering hyper-revenue growth.💡
"Marketing can play a huge role in driving hyper revenue growth. While sales are needed to close deals, I truly believe that marketing can be instrumental in achieving hyper-growth. Once you embrace this and start working toward it, everything else falls into place." - Pete Garza
Pete unravels the secrets to his success by emphasizing a structured approach to marketing grounded in the scientific method. He crafts detailed growth strategies by maintaining a keen focus on qualitative and quantitative research and forming hypotheses about market challenges. He highlights critical CMO pitfalls, including overpromising and a lack of market pulse, which can thwart success. He also explores his four foundational pillars for hyper-growth and the blueprint for building a perpetual marketing engine.
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