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Contenido proporcionado por Park Howell and Brand Story Strategist. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Park Howell and Brand Story Strategist o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling

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Manage episode 438943745 series 2391242
Contenido proporcionado por Park Howell and Brand Story Strategist. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Park Howell and Brand Story Strategist o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

  continue reading

483 episodios

Artwork
iconCompartir
 
Manage episode 438943745 series 2391242
Contenido proporcionado por Park Howell and Brand Story Strategist. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Park Howell and Brand Story Strategist o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

≈Park

  continue reading

483 episodios

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