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#12: The Real Method of Identifying Your Unicorn Clients
Manage episode 253849063 series 2613688
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Who do you think your ideal clients are?
Think of:
- Demographics: Entrepreneurs? How much are they making? What stage of business are they in?
- Psychographics: What personality traits do they have? What are they like?
- The journey:
a) Where are they now? Frustrations, hopes, goals, challenges, what annoys them, where are they stuck.
b) The destination. Where do they want to be? A fun question to ask here is: if I could wave a magic wand, what would your life/ business look like in this context?
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