It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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What You Can Learn about Personal Branding from Donald Trump (S12 - E15)
MP3•Episodio en casa
Manage episode 280206568 series 1352973
Contenido proporcionado por Business Jazz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Business Jazz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is about : What we can learning about personal branding from Donald Trump. But we want to avoid law suitS - everything from now on is "OPINION ONLY". It's really important to stand for something - even if it's the antithesis of truth. (1) The DT brand is strong - messiah to one group - strong negative brand to others. (2) The Trump brand is attractive - has attracted huge attention How did Donald Trump achieve a strong, attractive brand? (3) The Trump brand is dynamic & agile Roger asserts : the Trump brand is static DT plays fast & loose with the truth ... shifts his stance ... is agile. Roger: We seem to agree that the Trump Brand is Both inflexible & flexible Listen to the whole episode to hear plenty more - including the view that the strong brand is about to collapse, implode ... How Trump built his brand: (1)Created his own reality - DT is a winner - and sticks to it consistently (2)Powerful communication skills - short, catchy memorable phrases (3) Simple language, easily understood - limited vocabulary, a common way (4) Set up his own broadcasting company - called Twitter (5) Made BIG HUGE statements - hyperbolic rhetoric (6) Teamwork - a strong team. The development of followers matters. Career development style - you're fired. You'll have to listen to the episode to absorb the other insights.
…
continue reading
161 episodios
MP3•Episodio en casa
Manage episode 280206568 series 1352973
Contenido proporcionado por Business Jazz. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Business Jazz o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
This is about : What we can learning about personal branding from Donald Trump. But we want to avoid law suitS - everything from now on is "OPINION ONLY". It's really important to stand for something - even if it's the antithesis of truth. (1) The DT brand is strong - messiah to one group - strong negative brand to others. (2) The Trump brand is attractive - has attracted huge attention How did Donald Trump achieve a strong, attractive brand? (3) The Trump brand is dynamic & agile Roger asserts : the Trump brand is static DT plays fast & loose with the truth ... shifts his stance ... is agile. Roger: We seem to agree that the Trump Brand is Both inflexible & flexible Listen to the whole episode to hear plenty more - including the view that the strong brand is about to collapse, implode ... How Trump built his brand: (1)Created his own reality - DT is a winner - and sticks to it consistently (2)Powerful communication skills - short, catchy memorable phrases (3) Simple language, easily understood - limited vocabulary, a common way (4) Set up his own broadcasting company - called Twitter (5) Made BIG HUGE statements - hyperbolic rhetoric (6) Teamwork - a strong team. The development of followers matters. Career development style - you're fired. You'll have to listen to the episode to absorb the other insights.
…
continue reading
161 episodios
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