Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenido proporcionado por Tilo Bonow. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tilo Bonow o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Similar a Business Class mit Tilo Bonow
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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#45 Nutzen wir Software voll aus? Hartmut Hahn, Userlane
Manage episode 362318879 series 1043815
Contenido proporcionado por Tilo Bonow. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tilo Bonow o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Die digitale Transformation ist nach wie vor eines der wichtigsten strategischen Themen für Unternehmen. Laut einer aktuellen Gartner-Prognose werden jährlich mehr als 800 Milliarden Euro in Software und digitale Prozesse investiert. Auch die aktuelle Wirtschaftslage ändert wenig daran, dass weniger in Technologie investiert wird. Denn Technologie verspricht Effizienz- und Produktivitätssteigerungen sowie eine höhere Mitarbeitende- und Kundenzufriedenheit. All dies kann aber nur gewährleistet werden, wenn die Softwareanwendungen richtig bedient und eingesetzt werden. Mitarbeitende kämpfen jedoch damit, sich mit den neuen Technologien und Prozessen zurechtzufinden und diese richtig einzusetzen. Das führt dazu, dass viele Softwareprogramme nicht richtig genutzt werden. Dadurch entstehen bei den Unternehmen große Verluste.
Um das Potenzial der Anwendungen voll auszuschöpfen, müssen die Mitarbeitende bzw. die Nutzer:innen diese zunächst akzeptieren und sich auf die digitalen Prozesse einlassen sowie die Funktionalitäten und Vorteile verstehen. Digital Adoption ist hier das Zauberwort. Darunter versteht man den Prozess, in dem alle die Fähigkeit erwerben, neue Technologien vollständig zu beherrschen und Prozesse erfolgreich auszuführen.
Unser heutiger Gast Hartmut Hahn, Gründer und CEO von Userlane, einer Plattform für digitale Adoption, kennt die Verluste, Reibungspunkte und Herausforderungen, mit denen Unternehmen tagtäglich konfrontiert sind. Seine Firma hilft Unternehmen zu analysieren, welche Tools wie und in welchem Umfang genutzt werden und bietet gleichzeitig die Möglichkeit, die digitale Akzeptanz zu verbessern.
Kernfrage heute:
Risikofaktor Mensch: Warum Digitale Transformation oft an der Akzeptanz der Mitarbeitenden scheitert und wie Digital Adoption Plattformen helfen könnten.
Weitere Informationen finden Sie unter:
Website:www.userlane.com/
LinkedIn Hartmut Hahn: linkedin.com/in/hartmuthahn
LinkedIn von Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
Dies ist eine Podcast Produktion von PIABO PR
68 episodios
Compartir
Manage episode 362318879 series 1043815
Contenido proporcionado por Tilo Bonow. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Tilo Bonow o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Die digitale Transformation ist nach wie vor eines der wichtigsten strategischen Themen für Unternehmen. Laut einer aktuellen Gartner-Prognose werden jährlich mehr als 800 Milliarden Euro in Software und digitale Prozesse investiert. Auch die aktuelle Wirtschaftslage ändert wenig daran, dass weniger in Technologie investiert wird. Denn Technologie verspricht Effizienz- und Produktivitätssteigerungen sowie eine höhere Mitarbeitende- und Kundenzufriedenheit. All dies kann aber nur gewährleistet werden, wenn die Softwareanwendungen richtig bedient und eingesetzt werden. Mitarbeitende kämpfen jedoch damit, sich mit den neuen Technologien und Prozessen zurechtzufinden und diese richtig einzusetzen. Das führt dazu, dass viele Softwareprogramme nicht richtig genutzt werden. Dadurch entstehen bei den Unternehmen große Verluste.
Um das Potenzial der Anwendungen voll auszuschöpfen, müssen die Mitarbeitende bzw. die Nutzer:innen diese zunächst akzeptieren und sich auf die digitalen Prozesse einlassen sowie die Funktionalitäten und Vorteile verstehen. Digital Adoption ist hier das Zauberwort. Darunter versteht man den Prozess, in dem alle die Fähigkeit erwerben, neue Technologien vollständig zu beherrschen und Prozesse erfolgreich auszuführen.
Unser heutiger Gast Hartmut Hahn, Gründer und CEO von Userlane, einer Plattform für digitale Adoption, kennt die Verluste, Reibungspunkte und Herausforderungen, mit denen Unternehmen tagtäglich konfrontiert sind. Seine Firma hilft Unternehmen zu analysieren, welche Tools wie und in welchem Umfang genutzt werden und bietet gleichzeitig die Möglichkeit, die digitale Akzeptanz zu verbessern.
Kernfrage heute:
Risikofaktor Mensch: Warum Digitale Transformation oft an der Akzeptanz der Mitarbeitenden scheitert und wie Digital Adoption Plattformen helfen könnten.
Weitere Informationen finden Sie unter:
Website:www.userlane.com/
LinkedIn Hartmut Hahn: linkedin.com/in/hartmuthahn
LinkedIn von Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
Dies ist eine Podcast Produktion von PIABO PR
68 episodios
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Similar a Business Class mit Tilo Bonow
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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